5 Design Secrets You’ve Been Waiting For

Let’s face it – we know you’ve been wondering how web designers create compelling images and engaging graphics, wanting to know what their secrets are for effective web design. The ability to save time while maintaining high levels of productivity is a long-cultivated skill, but some designers were willing to share their great designing tips. 



Aesthetics are obviously important when designing a site – the human eye is drawn to pleasing colors and images. But does impeccable design truly matter? (Well, yes.) Functionality is crucial, allowing your users to navigate through your site with ease and intuitiveness. While customers may leave your site if they feel that not enough attention was given to visual design, they will definitely leave your website if they cannot perform the intended functions or even get through the pages. The best combination would be to have an aesthetically pleasing website that also provides an excellent user experience. 



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A few takeaways from successful websites that combine both aesthetics and function:



1. Do not give your visitors too many choices to scroll through. Keeping the main page as simple as possible while ensuring that your company message is clear will allow your intended viewers to find what information they are looking for, while enjoying the engaging graphics that you’ve compiled.



2. Do your best to make the website experience as pleasant for your users as though they were sitting right in front of you. Building that excitement and anticipation, while having a conversation with your audience through compelling content will draw attention and retention.



3. Categorize your site so that visitors can find what they are looking for with just a few clicks. Easy, navigable drop-down menus and categorizing your items will smooth any website interactions.



4. If your organization is selling a product or service, don’t hesitate to go into detail. For products especially, elaborating on features and benefits will leave your audience feeling informed and prepared to continue in their goals. Of course, do not mistake elaboration for “fluff.”



5. Evoke emotion. When choosing images to create and represent your website, take care to pick photos and graphics that convey the organization’s values, goals and engagement. Through visual design, an atmosphere is created that can produce specific associations – be careful which ones are projected!



A website is an organization’s chance to create a phenomenal first impression. Taking advantage of that is crucial for any company, from startups looking to find their place in the industry to well-known organizations who are pros at their social media strategies. Attracting attention with pleasing visuals and then delivering on that unspoken promise with impeccable functionality – with this formula, organizations will build relationships, providing a means for their audience to identify with their message and brand.

Esther Gutkovsky

Esther is a Content Strategist at ArtVersion Interactive Agency. She first discovered a passion for marketing while studying brand management – since that moment, Esther has rejoiced in using her creative and writing skills within a field that allows for limitless self-expression and ingenuity.

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