3 Benefits of Shifting to Responsive Web Design
With mobility becoming increasingly crucial for companies in any industry, it is fascinating to note that many businesses are still debating on whether or not to implement a mobile strategy. Being that top search engines have begun recommending responsive web design as a best practice for some time, companies must ask themselves a better question – why not pursue it?
Responsive Web Design (RWD) is an innovative and highly effective way of designing for the web and its user, which changes how we view websites across web capable platforms. The process of RWD consists of constructing a website so that, no matter what screen size a visitor is using, the site will respond and self adjust to fit that screen size. It seems almost too simple, yet companies are still considering if it’s worth investing in RWD.
The benefits are far reaching, both for the user and the bottom line of the company putting RWD in place.
Allows for an outstanding user experience
Responsive websites will get the optimal UX (user experience) and UI (user interface) presented to them no matter what platform is being used, directly impacting on profits as the great UX/UI increases conversion rates, average browsing time, and user engagement.
Increases Search Engine Ranking
RWD increases mobile marketing and mobile SEO effectiveness, as organizations will not have to construct an entirely new roadmap for a mobile website. By focusing on the central site, your company will obtain the highest value from SEO tactics while enjoying the ease of a manageable mobile marketing campaign. Websites that are correctly optimized are gaining an advantage as ranking algorithms are favoring relevance based on factors like the number of clicks, average time spent on site, and website abandon rates.
Offers Seamless Integration
Companies will not have to worry about creating separate links to social media for both their desktop/laptop computers and for their mobile sites. By integrating mobile into every dimension of marketing (like pay-per-click ads, email marketing, social media, etc.), keeping track of all their initiatives will be easier, smoother, and will allow for those campaigns to grow more quickly.
Offering users a heightened experience, better usability and aesthetically pleasing access to a site and its information will only assist in both the short and long run. RWD is the one of the best investments for a company to maintain its competitive advantage in this rapidly mobile-savvy market, and keep your customers and viewers satisfied.1