Custom Coded Sites vs Templates

For many business owners, it can be tempting to look for as many ways to save money with all the expenses that come with running a company. A common decision that comes up in the web design and development phase is to figure out whether to go with templates or get the website custom coded. There are pros and cons of both that you need to consider. Here are some points of both options to help you make a decision.

Pros of Using Templates

  • You can find a great look template for free on many design websites. If you are looking for templates with some additional features, there are many that can be bought from as low as $20 to $100.
  • -Some templates are set up in a way that makes it easy for anybody to plug in their graphic design, pages, and other elements to quickly create a website.
  • There are many plug-ins and tools that are created for popular templates. If you are looking for something simple, this can be very useful.

Cons of Using Templates

  • Templates come with limited functionality. Adding custom applications can be difficult or costly. Compatibility can also be a big problem.
  • There may be a security risk. Many hackers study templates because they know many websites use them. There are many exploitable holes that can be found in templates.
  • Your site will look similar to others that are using the same template. If you want a unique brand presentation, customization is essential.

Pros of Getting Website Custom Coded

  • You will have a unique design and layout that people will remember you by. You can create the look you’re going for rather than conforming to a certain structure.
  • Custom coded websites are flexible and can adapt with your business. In the future, you may need to make vast changes to design and functionality of your site.
  • You can build the website to be more search engine friendly and better suited to responsive design.

Cons of Getting Website Custom Coded

  • It will take time to work with a designer and developer to custom create your website.
  • Getting a website custom coded obviously costs money. How much you need to spend depends on what you’re looking for.
  • You’ll need to pay for custom functionalities as opposed to being able to find and install publicly available ones online.

Ultimately, which choice you go with depends on where you are in your business. If you’re looking for something simple and have a very small budget, templates can be a great way to start out. However, if you’re looking to focus on the long term, the best bet is to go with a custom coded website. In most cases, you will find that investing into your web design and development will save you money because you can add and customize functionalities that can increase the effectiveness and efficiency of how you do business online.

Goran Paunovic

Goran Paunovic is a creative director at ArtVersion Interactive, web design company and full service creative agency.

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