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Authenticity vs. Trust in The Digital Environment

In a traditional setting, without the vast spaces that a digital environment allows, authenticity and trust were more of a tangible quality that customers or clients could see and feel. With this confidence factor, consumers were easily able to make informed decisions, purchases and build relationships based on a face to face interaction with the product, service or brand representative themselves. Today – with much of business being conducted over some sort of digital divide, be it eCommerce, project management or video conference – there is a level of trust that much be lent from each side in order to fulfill a successful transition leading to a sustained relationship. One of the biggest questions for organizations operating online is how to not only give the perception of authenticity, but actually BE authentic. With users across the globe, the viability of a business rests on user experience and the resulting presence […]

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3 months, 5 days ago
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The Important Role of Icons in UX Design

There is arguably no better avenue to make a stronger brand presentation than to maintain consistent graphic elements throughout an interface. Icons are the ideal vehicle to deliver this consistent look and feel, and it can be surprising how much leverage they have in conveying the perspective of an entire website. Well crafted and designed icons bring unification to a user’s website experience and are a critical part of the website design process. Lending a great deal to the overall style of the design, they are essential in helping promote recognition, usability and an intuitive experience. In fact, the most effective icons are the ones that go virtually unnoticed due to the fact that they blend so seamlessly with the design of the interface. Acting as a visual representation of content, icons are a component of visual storytelling – in its most basic of forms. Delivering core information to the […]

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4 months, 17 days ago
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Website Design Elements to Increase Conversion

Design trends come and go, but business goals will always be top of mind. To remain competitive, it’s necessary to regularly assess whether or not a website is making the connections needed to remain effective for the goals of a company that requires growth and revenue. A new or redesigned site can have all the bells and whistles of shiny new interactive and up-to-date features, but if it doesn’t align with the targeted user, the features become a roadblock on the path to conversion. Whether its new functionality or outdated imagery, a range of seemingly small things can hurt user experience and site performance. While a well-designed website may be a fully functional platform, conversion strategies must be approached in a customized manner to the business and user set. Even a few tweaks to an existing design can increase conversions by up to 75% upon implementation. Rethink Color Color has […]

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6 months, 2 days ago
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Taking a Content-First Approach to Web Design

One of the most effective ways to increase the UX on a site is with the use of high-quality content. While this strategy is implemented by many, it is still pushed to the latter stages of a project in favor of design and visual development. One of the main benefits of taking a content-first approach to web design is that not only is the design more effective, the outcome of the site’s analytics are far better. Developing Content Before Design While design may traditionally be more valued to the client, well-developed content is the core of what will make the design work, leading users to conversion and better user experience. Without it, a design may be seen as incomplete or even incoherent. Assets Assessment To start, an assets assessment should be conducted for the content that is existing. Many times, there is plenty of marketing copy, however this is not ideal […]

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9 months, 3 days ago
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Responsive Sites and Why They Work

No matter what the needs of a website are – from ecommerce to presentational – the feature that all sites share the necessity for is that of a consistent user experience across all devices that are used today. Rising above the rest in the success of this implementation are those sites that are designed in the responsive method, referred to as Responsive Web Design (RWD). How Does Responsive Work? When a site is designed in a responsive manner, the interface adapts to any and all screen sizes it is displayed on. Sites developed responsively are laid out to adapt to different screen resolutions, and more specifically allow for the easy display of a site design featuring multiple columns of content showing the same content on a smaller screen in a single column – all optimized for that specific screen. Why Does Responsive Work? Mobility Without responsive design, a mobile site […]

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1 year, 2 months ago
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Creating a More Intuitive Web Design

Technology now plays such a large role in our daily lives – so it’s only natural that we’ve come to expect that it integrate seamlessly into our existence. Designing these experiences for the web – the ones that truly make a users life easier – aren’t created easily. A designer must think from concept to conversion, implementing both design principles and user preferences to meet the challenge of delivering a truly intuitive digital experience. They may not be aware of it, but users who have become familiar with specific elements in design behave in a certain way; depending on the intended result, designers must be vigilant to optimize their interface for user satisfaction. Your users shouldn’t have to figure out what they need to do in order to take a specific action. It should be natural for them to take the next action and get to their desired destination or create […]

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1 year, 3 months ago