All posts by: Goran Paunovic

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Organizational Structures – What They Are and Why They Are Important To You

An aspect of website architecture and web design that you may have never heard about is called organizational structure. This is basically organizing your content on your website based on their relationships with each other. By structuring it in an intuitive way, users will be able to get an idea of where to look to find the information they’re looking for. This concept requires you to understand the user and use a method of organization that is best suited for your audience. There are three different types of structures which are Hierarchical, Sequential, and Matrix. Which Structure Should You Choose? There is no be-all, end-all formula for which structure to use. It really depends on the situation which structure to choose for your website. But in many cases, using all three in the right contexts can be the best method. Here is a brief description of each structure to help […]

1 year, 6 months ago
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5 Tips for Designing Sites with User Experience In Mind

There’s a limitless number of things that you can do to improve your UX design. What you have to understand is that not all the advice you read about will be relevant to your website. Some changes will also be far more impactful than others, so you want to make sure you implement the right changes with the limited resources that are available to you. Here is a small list of cherry-picked tips to designing sites with user experience in mind to get you started. 1. Simplify Your Website You still see websites that have multiple navigation bars, widget boxes, and ads strewn out all over the place. This negatively impacts the user experience. UX design is about providing the right elements in the right context. If you have a navigation bar for related articles, why not just add it to the bottom of the main content? If you have […]

2 years, 1 month ago
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As a company grows, changes are needed and reflecting it on the customer facing website is often one of the most critical steps to moving forward. The problem is that changing when you’ve gotten comfortable with the status quo can be a daunting task. You don’t know what to change, where to start, or how to go about doing it. Here are some guidelines that can help move the process along from both a brand and project management standpoint. Establish A Clear Vision After a while, it becomes inefficient for your main website to serve multiple goals. That’s why it’s important to create one main goal that will dwarf everything else. It might be to communicate brand values to a mass audience or provide valuable information for your customers. What’s critical here is that you are clear on what you’re trying to achieve with the corporate website. If you look at some […]

2 years, 5 months ago
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How a Web Content Strategy Can Support Branding

Content marketing has come a long way over the last few years. It has taken some time for it to be accepted as a marketing strategy that can yield a positive ROI. In the beginning, a company would typically come up with a content strategy to support their SEO initiatives. But it’s becoming clear that it’s an immensely effective way to build a brand online. There is a synergy between content, SEO and branding. Content is often used to help websites get better positioning in the search engines through incoming links. The content in of itself would also win people over and get people to follow company blogs, social media platforms and email newsletters. Companies could then leverage the audience on social media, email, and their blogs to promote their brand. There are great examples of content carrying the torch for the brand. One outstanding one is Wine Library that […]

2 years, 6 months ago
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Four Rock Solid Guidelines for Designing Mobile Friendly Magento Commerce Layouts

If you’re running an eCommerce business and haven’t optimized your Magento site for mobile, then you are losing out on a big chunk of your sales and profits. Techcrunch reported that mobile sales increased by 258% from 2012 to 2013 alone during sales events like Thanksgiving and Black Friday. While not every online retailer will see those numbers, they are still nothing to scoff at. Optimizing mobile should be a priority for eCommerce business models if they want to adapt to inevitable trends, stay competitive, and be in the forefront of their market. With that said, it’s one thing to know how important it is to do something but it’s another thing to know what to do. Magento is one of the best platforms for eCommerce but it is a challenging platform to build on if you’re doing it all yourself. Every site will follow a different web design concept […]

3 years, 17 days ago
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Web Redesign to Accommodate Mobile Dominance

For some businesses, mobile represents a significant portion of their traffic. If your business falls under this category, then you probably understand how important mobile web design is to your success. Mobile is getting more profitable and more business owners are seeing the value in investing into this area. Redesign is a logical course of action if your aim is to dominate the mobile search results and tie your customers into your mobile channel. To start off, you have to option between setting up a separate mobile website and a responsive site. If search engine optimization (SEO) is a channel that is being pursued, then responsive design is the way to go. The reason why is because responsive design allows for you to serve both desktop and mobile users with one website. Since one website is being used, the content and links being created will double in their value. It […]

3 years, 18 days ago