All posts by: Vanessa Petersen

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Take Note: Web Design Trends To Watch

It’s an essential part of staying competitive in the current market – keeping up to date with trends. Regardless of industry, any company, brand or organization who is interested in remaining relevant must stay current and aware of web design trends, news, and solutions in the quickly changing digital landscape. While web design is known for having quickly changing lists of trends, it’s important to note that much of web design evolves, meaning techniques may remain fundamentally the same, but their technology and/or ease of implementation may change.` AI & Conversational Interfaces For many, AI may seem complicated, but with technology advancing at such a quick pace – its become an essential part of doing business online. Particularly for ecommerce – chatbots have gained ground becoming more sophisticated, allowing businesses to manage and streamline their customer service front-lines. Allowing businesses to lower their overhead, today’s AI features include smoother conversations […]

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1 month, 17 days ago
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Website Design Elements to Increase Conversion

Design trends come and go, but business goals will always be top of mind. To remain competitive, it’s necessary to regularly assess whether or not a website is making the connections needed to remain effective for the goals of a company that requires growth and revenue. A new or redesigned site can have all the bells and whistles of shiny new interactive and up-to-date features, but if it doesn’t align with the targeted user, the features become a roadblock on the path to conversion. Whether its new functionality or outdated imagery, a range of seemingly small things can hurt user experience and site performance. While a well-designed website may be a fully functional platform, conversion strategies must be approached in a customized manner to the business and user set. Even a few tweaks to an existing design can increase conversions by up to 75% upon implementation. Rethink Color Color has […]

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7 months, 26 days ago
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What Does It Take to Create a Memorable Customer Experience?

When a user visits a website for the first time, a connection must be made almost instantly. To create the opportunity for this to occur between brand and customer, there is a lot that must be accomplished behind the scenes. From client management to strategy and design teams – getting to the end result requires multiple talents, tasks and layers to make it possible. The one constant that each stakeholder in the process of a developing site should be working around is customer experience. Take note, as CX is something that will be a huge focus in 2016. A website can look great and function well technically – but it’s a customer experience strategy that can help to ensure longevity and a better ROI for the company and the site itself. Though customer experience should be applied to all aspects of both design and development, there are a few specific […]

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1 year, 11 months ago
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5 Web Design Trends Leading the Way In 2016

As web design trends come and go – their intricacies are refined and developed to a better outcome. It’s critical to stay on top of whats new. Some new trends in the industry are brand new trials; others embrace the older and well-used methods, tweaking them slightly to adapt within the interface and new technological advancement. The following are some of the new (and critical) elements that have caught the eye of web designers industrywide. As always, with new ideas and implementations, testing is key to ensure each new design introduced is optimal for the site it is representing. Rich Animation Rich animation, being used more and more in web design can elicit strong user response and result in a staggering increase in conversions. Whether used to portray a storytelling perspective, educate or entertain – its safe to say that any kind of animation enhances a sites user experience factor. Several types of animation are being […]

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2 years, 6 days ago
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6 Must-Have Ecommerce Web Design Elements

All websites aren’t created equal. There lies a vast set of differences between the inner workings of a business (informational site) and an ecommerce site. The goal is the same, to inform the user and lead them to a conversion – however – the pathway to completion have very different requirements. For an ecommerce site to even have a chance at survival, it must do much more than just look pretty. It must function far beyond first impressions and serve the user by being highly functional, trustworthy, experiential and don’t forget – purchase driven. After concepting, designing and developing many successful ecommerce site, the team of designers and strategists at ArtVersion Interactive have come up with an essential list of elements that an ecommerce site cannot go without. User-Centric Navigation Just as it sounds, navigation is the map that a customer will use to direct them to conversion. Smart navigation is critical to the success of […]

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2 years, 23 days ago
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Designing A More Effective Hidden Menu

Guiding a user through an interface is perhaps one of the most important pathways a web designer can implement. Navigation is the main tool in guiding this experience, so it’s only fitting that there should be debate over new trends within menu design. Though a standard well-designed approach to navigation is ideal for most websites, the hidden menu has become increasingly popular. With the rise of a mobile-first strategy, a more pared down, minimalistic navigation has become the norm for screens across the board. By far, the most used method to employ the hidden menu is that of the hamburger menu. To refresh, the ‘hamburger menu’ is the application of a site hiding their menu navigation when a visitor first lands on the main page. The hidden menu information becomes visible when the visitor is ready to move on to additional information and clicks on the requested icon. This implementation of […]

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2 years, 3 months ago