All posts by: Vanessa Petersen

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Aligning With the Right Creative Team for Your Next Website Design Project

Whether embarking on a new website design for a brand just launching into the market, or a refresh for a well established company – the success of the project depends on the team you are working with. From agency to freelancer, there are a myriad of routes to take and styles to choose from. Choosing a designer to work with on a website design is kind of like walking through the cereal aisle in the supermarket. There are more options than you know what to do with – and ones that you might be drawn to with flashy packaging – but theres only one that you really know will be your go-to every morning. So what makes one creative better than another for your project needs? And how do you choose? Begin by making a short list of design firms and/or designers you would like to work with. Whether from […]

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2 years, 1 month ago
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The Evolution of Process: Agile Design

The praises of collaboration, creative briefs, project management styles and design thinking – though valid and effective – have all been sung. Creative teams are now looking to expand and experiment with new processes, moving far away from the traditional design project management style, hoping to crack the code in design process reinvention. With most creative teams working on projects ranging from UI/UX to content strategy, the process of agile design lends itself to an elastic, fluid journey to the end product. The agile approach is all about communication. The research, design/development, marketing, and customer support teams all need to be in constant conversation so that they know what needs to be done. Then, the information must be structured in a way that allows all the teams to play their respective roles to improve on the product in an organized way whether it’s changing the graphic design or fixing various […]

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2 years, 1 month ago
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6 Website Button Design Trends To Try Now

With the great deal of importance placed on User Experience, digital button design should not be overlooked. These are just a few of the aesthetic treatments that can be applied to an interface, but as always, ensuring that the design is aligned with the brand it represents and users it serves – is key. Ghost The use of ghost buttons is a relatively new treatment to the well used and loved call to action button. Ghost buttons serve the same purpose as traditional buttons but feature transparent interiors and have basic shapes such as rectangles or squares. Outlined, or bordered by a hairline, the inside features very plain text usually in a thin sans-serif. Ghost buttons are incredibly attention grabbing and intuitive which can explain their meteoric rise for designers and developers alike. Flat Personified by two-dimensional, clean, smooth, crisp edges and bright colors – flat design could be coined […]

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2 years, 2 months ago
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Material Design: What Is It And How Can It Help Your User Experience?

Initially developed by Google, material design is described as a ‘design language’, integrating aspects of flat design with movement and shadows that produce a slight 3D effect to selected graphical elements. Featuring grid-based layouts, responsive animations and transitions, padding, and depth effects such as lighting and shadows the design was initiated by cutting elements of the interface, namely icons, out of paper to get a feel for how shadows were cast over them in a real life setting. As described by it’s creators, material design is ‘grounded in tactile reality, inspired by the study of paper and ink, yet technologically advanced and open to imagination and magic.’ Google’s recent update to its iOS app integrates this web design trend. Delightfully analog in it’s cut and paste development, material design is as steeped in data, testing and analysis as you can get. In many ways, material design takes flat design to the next […]

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2 years, 3 months ago
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5 Ways to Use Visual Storytelling for Web

Visual narrative, when combined with the right measure of image and often sound, creates a level of connection and intrigue that no other technique can achieve. Emotion, anticipation and stimulation reward the active participant with a resulting heightened engagement for the site owner. Alternately, average (static) content puts the user in a passive mode where they either consume the content or leave the website altogether. Visual stories, on the other hand, are interactive and get people to commit themselves to your story. There are several effective platforms to apply visual storytelling in the digital environment. Working with a content team to develop stories and narrative around the brand, and a creative team to implement the visuals will deliver the best outcome. #1: Use Your Words Storytelling via typography can be effective, however, the content must be relevant and cohesive. Taking into consideration the idea of cognitive fluency, many users only read […]

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2 years, 3 months ago
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The Scrolling Site: Getting It Right for The User

Believe it or not, at one point, in the not so distant past- scrolling was a major faux pas. The mantra of ‘above/below the fold’ rules were ubiquitous with designers working to get as much information as possible into the immediately seen space that ultimately would overwhelm the user. Along with technology, the user has evolved. With the popularity and prevalence of parallax, so much has changed – including user preference and their interest in truly connecting and engaging with the content they are looking for. Scrolling has become an ally of both the user and designer alike – and with screen resolution improving it seems on a daily basis, this trend is only on the rise. While standard scrolling is not a new trend, though the proper implementation of it’s features are a hotly contested debate. With sites developing more in depth content and the prevalence of parallax and animated […]

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2 years, 3 months ago