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Content Before Design: Delivering a Better User Experience

There’s no doubt that design is a huge factor for web design to engage users – but for for many projects, it is the only aspect that is really given any weight with all other elements expected to simply ‘fall into place’. This is where the web design can go very wrong. The myth that design should be the driver of a project has launched countless sites that don’t truly respect or understand the user. Very often, when kicking off a project, both client and designers cut right to the chase creating wireframes and comps with placeholder text which can, and usually delivers a design that is well received, but not based in reality. As a result, text and contextual imagery are shoved into places that weren’t built to hold them. Your classic square peg round hole – not ideal for the optimal user experience. When all the elements are pared […]

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1 year, 5 months ago
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10 Best Design Books Every Creative Should Own

By nature, most designers are curious individuals – so its only fitting that most have an impressive library of design books to inspire and educate them. Design is everywhere, and constantly changing – so there is always more to learn and different perspectives to gain. Recently, the Versions Collective sat down to a collaborative session to share their favorite publications. Here are the top ten must-have best design books for any designer – just in time to get them under the tree. The Laws of Simplicity John Maeda In The Laws of Simplicity, John Maeda has crafted ten laws for balancing simplicity and complexity in business, technology, and design — guidelines for needing less and actually getting more. This messaging is a core driver for todays design and user experience. Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students Ellen Lupton Type is a […]

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1 year, 7 months ago
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Site Architecture: Designing for Context

Have you ever wondered how you should be structuring your website? What would be the best way to wire-frame the site and get desired sitemap? For instance, how should you structure the navigation menu? What kind of pages should be grouped together? What kind of layout and design should the pages follow? Just thinking about the whole process can be overwhelming with most companies ending up getting lazy with their site design and architecture, resulting in a website that is structured in a way that feels natural to them. What these companies don’t know is that most of the time, they hardly feel natural for the end users. While smaller sites (around five to ten pages) do not really need much site architecture planning – big sites, whether content, image or product based – depend on them to thrive. A properly organized site will provide relevant content while also connecting users to […]

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1 year, 8 months ago
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All Sites Are Not Created Equal: Choosing the Right Website Type

In the early stages of a new company or brand launch, a website presence is the first stop to gain exposure and begin market disruption. Many think that a website is a one size fits all approach, and if not guided correctly, end up with an informational site that ends up having to be redesigned as soon as the company receives any traction. In fact, deciding what type of website to implement is heavily dependent on what the needs of the company are and what the website needs to do for the organization it represents. Informational websites still have a place for many businesses, apps and sub brands – however, it can be a costly endeavor once the organization realizes their needs have outgrown or aren’t served by the static site. Understanding the types of sites that are available can assist in narrowing focus and seeing what options are available. Once […]

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1 year, 9 months ago
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3 Benefits of Shifting to Responsive Web Design

With mobility becoming increasingly crucial for companies in any industry, it is fascinating to note that many businesses are still debating on whether or not to implement a mobile strategy. Being that top search engines have begun recommending responsive web design as a best practice for some time, companies must ask themselves a better question – why not pursue it? Responsive Web Design (RWD) is an innovative and highly effective way of designing for the web and its user, which changes how we view websites across web capable platforms.  The process of RWD consists of constructing a website so that, no matter what screen size a visitor is using, the site will respond and self adjust to fit that screen size. It seems almost too simple, yet companies are still considering if it’s worth investing in RWD. The benefits are far reaching, both for the user and the bottom line of the […]

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1 year, 11 months ago
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Driven By Feedback: Adaptive Web Design

There’s no denying that delivering a mobile friendly interface is a major element in a web design strategy today – in fact, according to search engines and the user population – it’s a requirement for a chance to thrive. Along with these prerequisites for digital business, website owners must first navigate the landscape of choosing what kind of accessibility their site will have, or more importantly – what their user requires. Responsive Web Design has gained ground at a fast pace with the help of SEO specifications and has proven highly effective in delivering a fluid and consistent user experience across all devices. Though RWD has enjoyed the spotlight for some time, an alternate option  – Adaptive Web Design – has taken hold. An interface that is implemented with Adaptive Web Design (AWD) is specified to the device that is being used for the site. Through the use of the server, […]

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2 years, 4 days ago