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Responsive Sites and Why They Work

No matter what the needs of a website are – from ecommerce to presentational – the feature that all sites share the necessity for is that of a consistent user experience across all devices that are used today. Rising above the rest in the success of this implementation are those sites that are designed in the responsive method, referred to as Responsive Web Design (RWD). How Does Responsive Work? When a site is designed in a responsive manner, the interface adapts to any and all screen sizes it is displayed on. Sites developed responsively are laid out to adapt to different screen resolutions, and more specifically allow for the easy display of a site design featuring multiple columns of content showing the same content on a smaller screen in a single column – all optimized for that specific screen. Why Does Responsive Work? Mobility Without responsive design, a mobile site […]

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2 years, 1 month ago
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Creating a More Intuitive Web Design

Technology now plays such a large role in our daily lives – so it’s only natural that we’ve come to expect that it integrate seamlessly into our existence. Designing these experiences for the web – the ones that truly make a users life easier – aren’t created easily. A designer must think from concept to conversion, implementing both design principles and user preferences to meet the challenge of delivering a truly intuitive digital experience. They may not be aware of it, but users who have become familiar with specific elements in design behave in a certain way; depending on the intended result, designers must be vigilant to optimize their interface for user satisfaction. Your users shouldn’t have to figure out what they need to do in order to take a specific action. It should be natural for them to take the next action and get to their desired destination or create […]

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2 years, 2 months ago
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Defining User-Centered Design

The term user-centered has been a long time coming. It’s time tested  knowledge that in order to work optimally, a system – whether digital or print – must speak the language of the user. In decades past, this has come to be known as user-friendly, user-centric, user-first and so on. In the recent past, however, a shift has occurred to refine the actual needs of a user, creating a truly usable and functional system that satisfies any and all tasks in the most seamless way imaginable – enter user-centered design (UCD). An emerging philosophy, the goal of user-centered design is simple: meet the needs of the end user at all touchpoints within the design and interface lifecycle. Whether labeling it ‘user-centered’ design or not, the process of focusing on the needs of the user is implemented across industry and platform as a benchmark of best practices. The distinction between UCD […]

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2 years, 6 months ago
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Content Before Design: Delivering a Better User Experience

There’s no doubt that design is a huge factor for web design to engage users – but for for many projects, it is the only aspect that is really given any weight with all other elements expected to simply ‘fall into place’. This is where the web design can go very wrong. The myth that design should be the driver of a project has launched countless sites that don’t truly respect or understand the user. Very often, when kicking off a project, both client and designers cut right to the chase creating wireframes and comps with placeholder text which can, and usually delivers a design that is well received, but not based in reality. As a result, text and contextual imagery are shoved into places that weren’t built to hold them. Your classic square peg round hole – not ideal for the optimal user experience. When all the elements are pared […]

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2 years, 7 months ago
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10 Best Design Books Every Creative Should Own

By nature, most designers are curious individuals – so its only fitting that most have an impressive library of design books to inspire and educate them. Design is everywhere, and constantly changing – so there is always more to learn and different perspectives to gain. Recently, the Versions Collective sat down to a collaborative session to share their favorite publications. Here are the top ten must-have best design books for any designer – just in time to get them under the tree. The Laws of Simplicity John Maeda In The Laws of Simplicity, John Maeda has crafted ten laws for balancing simplicity and complexity in business, technology, and design — guidelines for needing less and actually getting more. This messaging is a core driver for todays design and user experience. Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students Ellen Lupton Type is a […]

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2 years, 9 months ago
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Site Architecture: Designing for Context

Have you ever wondered how you should be structuring your website? What would be the best way to wire-frame the site and get desired sitemap? For instance, how should you structure the navigation menu? What kind of pages should be grouped together? What kind of layout and design should the pages follow? Just thinking about the whole process can be overwhelming with most companies ending up getting lazy with their site design and architecture, resulting in a website that is structured in a way that feels natural to them. What these companies don’t know is that most of the time, they hardly feel natural for the end users. While smaller sites (around five to ten pages) do not really need much site architecture planning – big sites, whether content, image or product based – depend on them to thrive. A properly organized site will provide relevant content while also connecting users to […]

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2 years, 10 months ago