All posts in: eCommerce

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6 Must-Have Ecommerce Web Design Elements

All websites aren’t created equal. There lies a vast set of differences between the inner workings of a business (informational site) and an ecommerce site. The goal is the same, to inform the user and lead them to a conversion – however – the pathway to completion have very different requirements. For an ecommerce site to even have a chance at survival, it must do much more than just look pretty. It must function far beyond first impressions and serve the user by being highly functional, trustworthy, experiential and don’t forget – purchase driven. After concepting, designing and developing many successful ecommerce site, the team of designers and strategists at ArtVersion Interactive have come up with an essential list of elements that an ecommerce site cannot go without. User-Centric Navigation Just as it sounds, navigation is the map that a customer will use to direct them to conversion. Smart navigation is critical to the success of […]

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1 year, 10 months ago
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All Sites Are Not Created Equal: Choosing the Right Website Type

In the early stages of a new company or brand launch, a website presence is the first stop to gain exposure and begin market disruption. Many think that a website is a one size fits all approach, and if not guided correctly, end up with an informational site that ends up having to be redesigned as soon as the company receives any traction. In fact, deciding what type of website to implement is heavily dependent on what the needs of the company are and what the website needs to do for the organization it represents. Informational websites still have a place for many businesses, apps and sub brands – however, it can be a costly endeavor once the organization realizes their needs have outgrown or aren’t served by the static site. Understanding the types of sites that are available can assist in narrowing focus and seeing what options are available. Once […]

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2 years, 7 days ago
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The Interactive Storefront: Designing for Ecommerce

Online sales worldwide have reached an all time high in the trillions and it’s clear that the majority of consumers do much of their shopping, if not all, online. This trend is only on the upswing, and with that, technological developments must keep up to meet the demand. Much like being in a physical store, the digital storefront environment must be given a great deal of attention and designed to work for the customer. eCommerce design is no exception, following trends and standards that designers must implement for a company to have a competitive and thriving existence. Responsive More than half of the commerce traffic today is done on mobile devices.  Drop rates are rampant for sites that are not mobile-friendly equating to money left on the table for a business that has chosen not to optimize.  Delivering an optimal shopping experience with high quality imagery, zoom capabilities, scrolling and […]

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2 years, 1 month ago
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Four Rock Solid Guidelines for Designing Mobile Friendly Magento Commerce Layouts

If you’re running an eCommerce business and haven’t optimized your Magento site for mobile, then you are losing out on a big chunk of your sales and profits. Techcrunch reported that mobile sales increased by 258% from 2012 to 2013 alone during sales events like Thanksgiving and Black Friday. While not every online retailer will see those numbers, they are still nothing to scoff at. Optimizing mobile should be a priority for eCommerce business models if they want to adapt to inevitable trends, stay competitive, and be in the forefront of their market. With that said, it’s one thing to know how important it is to do something but it’s another thing to know what to do. Magento is one of the best platforms for eCommerce but it is a challenging platform to build on if you’re doing it all yourself. Every site will follow a different web design concept […]

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2 years, 11 months ago
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Magento eCommerce CMS and Its Benefits

Choosing a content management system for your eCommerce store can be challenging. With all the choices you have available, it’s hard to really make a firm decision on which platform to go with. However, Magento eCommerce is one of the more popular platforms available and has distinct features that make it a solid choice. Here are some of the benefits this platform offers over others. First, Magento has some of most advanced features that an eCommerce platform can offer. You can do everything from setting various levels of permission to users, use multiple payment options for your shopping carts, integrate your site with many third party services, and more. If you shop around for eCommerce solutions, you’ll find that they are lacking many of the advanced features you’re looking for. With Magento, you can put everything you want into one solution. Second, Magento makes it easy to manage your eCommerce […]

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3 years, 2 months ago
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Why Do I Need a Responsive Site?

If you’ve been following the web design and eCommerce industry news, then you’re probably aware of what responsive web design is. Responsive design is a format that shows a version of your site according to what device is being used to access it. This process of takes place through creating multiple versions of your site and designing it so that the user gets the most optimal version of your website no matter what the format is. The question that’s probably on your mind is: “Why do I need a responsive site?” Well, one of the biggest changes that have occurred over the last few years is the increased usage of mobile devices to access the Internet. This trend has grown to the point that some websites are reporting twenty percent or more of their web traffic coming from mobile devices (smartphones & tablets). As a result, everyone has started to […]

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3 years, 3 months ago