All posts in: Responsive Design

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Website Design Elements to Increase Conversion

Design trends come and go, but business goals will always be top of mind. To remain competitive, it’s necessary to regularly assess whether or not a website is making the connections needed to remain effective for the goals of a company that requires growth and revenue. A new or redesigned site can have all the bells and whistles of shiny new interactive and up-to-date features, but if it doesn’t align with the targeted user, the features become a roadblock on the path to conversion. Whether its new functionality or outdated imagery, a range of seemingly small things can hurt user experience and site performance. While a well-designed website may be a fully functional platform, conversion strategies must be approached in a customized manner to the business and user set. Even a few tweaks to an existing design can increase conversions by up to 75% upon implementation. Rethink Color Color has […]

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3 months, 6 days ago
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Responsive Sites and Why They Work

No matter what the needs of a website are – from ecommerce to presentational – the feature that all sites share the necessity for is that of a consistent user experience across all devices that are used today. Rising above the rest in the success of this implementation are those sites that are designed in the responsive method, referred to as Responsive Web Design (RWD). How Does Responsive Work? When a site is designed in a responsive manner, the interface adapts to any and all screen sizes it is displayed on. Sites developed responsively are laid out to adapt to different screen resolutions, and more specifically allow for the easy display of a site design featuring multiple columns of content showing the same content on a smaller screen in a single column – all optimized for that specific screen. Why Does Responsive Work? Mobility Without responsive design, a mobile site […]

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11 months, 28 days ago
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Proper Coding of the Site Helps Native and Organic Optimization

Native advertising has been working incredibly well for many advertisers. Because they are seen in the main content or embedded into the main content, it can often work just as well as display ads (if not better). It can also be a great way to generate an additional revenue stream if you are a publisher. However, it is important that you get the coding correct to get the most of out of your native campaign. If you are a publisher, you have to double check to make sure that your native ads are displaying correctly. Native ad networks will usually give you a javascript code that you can plug in somewhere on your page. In some cases, you will have to work on making sure it is being displayed in right areas of your website. From there, you will want to optimize which placements result in the most clicks. If […]

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1 year, 2 months ago
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Custom Coded Sites vs Templates

For many business owners, it can be tempting to look for as many ways to save money with all the expenses that come with running a company. A common decision that comes up in the web design and development phase is to figure out whether to go with templates or get the website custom coded. There are pros and cons of both that you need to consider. Here are some points of both options to help you make a decision. Pros of Using Templates You can find a great look template for free on many design websites. If you are looking for templates with some additional features, there are many that can be bought from as low as $20 to $100. -Some templates are set up in a way that makes it easy for anybody to plug in their graphic design, pages, and other elements to quickly create a website. […]

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1 year, 2 months ago
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5 Tips for Designing Sites with User Experience In Mind

There’s a limitless number of things that you can do to improve your UX design. What you have to understand is that not all the advice you read about will be relevant to your website. Some changes will also be far more impactful than others, so you want to make sure you implement the right changes with the limited resources that are available to you. Here is a small list of cherry-picked tips to designing sites with user experience in mind to get you started. 1. Simplify Your Website You still see websites that have multiple navigation bars, widget boxes, and ads strewn out all over the place. This negatively impacts the user experience. UX design is about providing the right elements in the right context. If you have a navigation bar for related articles, why not just add it to the bottom of the main content? If you have […]

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1 year, 9 months ago
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Approaching a Responsive Strategy With Flat Design

With the prevalence of connected devices in varying sizes and dimensions, the work of interface designers requires a mobile strategy – with responsive web design (RWD) being the optimal route. While responsive design does not require a singular aesthetic, interfaces designed with a flat approach work with a responsive approach must better than many other styles. Its clear that one of the main reasons flat design has taken shape, beyond usability and the rise of minimalism, is the development of responsive design. Personified by two-dimensional, clean, smooth, crisp edges and bright colors – flat design could be coined the ‘champion of usability’. Designers who employ flat design identify with a simplified, digital aesthetic, choosing to oppose artificial realism and intricacies in favor of simple iconography. Designers who embark on a scheme that requires a responsive design and employ the same old styles including fixed imagery, shading and drop shadows quickly realize that […]

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2 years, 3 months ago