All posts in: Responsive Design

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What’s New: Design Trends for 2015

2015 is rapidly approaching – everyone is scrambling to complete final reports and projects, excitedly anticipating the fresh opportunities that surge in with the new year. We know that staying ahead of the curve and moving with the ebb and flow of design is important, so we did some of the heavy lifting for you – with a compilation of the most popular and talked-about approaching movements. Without further ado: 9 trends that will be prevalent in the upcoming year, as theorized by designers. Animation Bringing websites to life with technologies like HTML5 and WebGL – even something as simple as using a slight animation when scrolling through a website, something to catch the users’ eye. This technique is effective, as long as it isn’t overdone. Interactivity Creating an interface that can include sliders, and other authoring tools to create an experience that involves a maximum amount of interaction between the […]

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2 years, 9 months ago
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Elevating Your Content for Mobile Optimization

The unquenchable thirst for connectivity, versatility and portability has driven the meteoric rise of mobile devices the world over. With near constant optimization and advancement of the functionality and features of smartphones, tablets and e-readers, they are virtually irresistible and the users insatiable. Though the desktop is still holding on, mainly due to the still healthy, but dwindling water cooler, office-inhabiting population, attention has shifted to the question of mobile v. app development. For a business just emerging into the mobile web market, choosing between developing a mobile website or an app is a relevant and timely argument. If it’s financially viable, it’s highly recommended to build both a responsive site and a native mobile app, which will help an organization work towards demonstrating to it’s user that it can be visible and usable at all times, building a great deal of value. An app will produce a mobile focused […]

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2 years, 9 months ago
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Designing with UX/UI

UX (User Experience), the process of enhancing the user’s experience through customer satisfaction, is identified through increasing loyalty and improving usability in the interaction between the customer and the product or service. Focusing on the interaction of humans and their machines, the very nature of the environment has the ability to shape how the viewer interacts with the website and the impression that they absorb of the organization. Directly connected to UX is UI, the user interface – the actual space where the user experience takes place.

 When designers and creative thinkers begin to consider new projects and initiatives, their brainstorming must also take care to infuse an ideal UX and UI. The ultimate goal for an optimal user interface is to provide a space where the intended process is easily experienced, efficient and enjoyable (producing the best results with minimal effort, while decreasing the likelihood of any undesired outcomes). […]

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2 years, 9 months ago
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Four Rock Solid Guidelines for Designing Mobile Friendly Magento Commerce Layouts

If you’re running an eCommerce business and haven’t optimized your Magento site for mobile, then you are losing out on a big chunk of your sales and profits. Techcrunch reported that mobile sales increased by 258% from 2012 to 2013 alone during sales events like Thanksgiving and Black Friday. While not every online retailer will see those numbers, they are still nothing to scoff at. Optimizing mobile should be a priority for eCommerce business models if they want to adapt to inevitable trends, stay competitive, and be in the forefront of their market. With that said, it’s one thing to know how important it is to do something but it’s another thing to know what to do. Magento is one of the best platforms for eCommerce but it is a challenging platform to build on if you’re doing it all yourself. Every site will follow a different web design concept […]

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2 years, 10 months ago
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Web Redesign to Accommodate Mobile Dominance

For some businesses, mobile represents a significant portion of their traffic. If your business falls under this category, then you probably understand how important mobile web design is to your success. Mobile is getting more profitable and more business owners are seeing the value in investing into this area. Redesign is a logical course of action if your aim is to dominate the mobile search results and tie your customers into your mobile channel. To start off, you have to option between setting up a separate mobile website and a responsive site. If search engine optimization (SEO) is a channel that is being pursued, then responsive design is the way to go. The reason why is because responsive design allows for you to serve both desktop and mobile users with one website. Since one website is being used, the content and links being created will double in their value. It […]

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2 years, 10 months ago
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Infusing Your Culture Into Your Web Design

Looking to make your web design unique, memorable and aesthetically pleasing? To truly make your website or brand stand out in your audience’s eyes, make sure that you are infusing your corporate culture into your web design. 

 There are countless websites and designs in every industry. What truly makes an organization stand out is when their brand is relatable, feeling almost human to viewers. Once that style permeates into a company’s design process, it infuses the brand with a unique and identifiable spirit that people are naturally drawn to – interacting with a human is much more pleasant that a robotic and aloof site. 

Individuals respond to passion – when you show that your company mission and culture is fully infused into your web design, viewers will more easily relate to your brand and what it stands for. If there is no spirit, then the dedicated and strived-for goal […]

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2 years, 10 months ago