All posts in: Web Design

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Website Design Elements to Increase Conversion

Design trends come and go, but business goals will always be top of mind. To remain competitive, it’s necessary to regularly assess whether or not a website is making the connections needed to remain effective for the goals of a company that requires growth and revenue. A new or redesigned site can have all the bells and whistles of shiny new interactive and up-to-date features, but if it doesn’t align with the targeted user, the features become a roadblock on the path to conversion. Whether its new functionality or outdated imagery, a range of seemingly small things can hurt user experience and site performance. While a well-designed website may be a fully functional platform, conversion strategies must be approached in a customized manner to the business and user set. Even a few tweaks to an existing design can increase conversions by up to 75% upon implementation. Rethink Color Color has […]

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One week ago
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Taking a Content-First Approach to Web Design

One of the most effective ways to increase the UX on a site is with the use of high-quality content. While this strategy is implemented by many, it is still pushed to the latter stages of a project in favor of design and visual development. One of the main benefits of taking a content-first approach to web design is that not only is the design more effective, the outcome of the site’s analytics are far better. Developing Content Before Design While design may traditionally be more valued to the client, well-developed content is the core of what will make the design work, leading users to conversion and better user experience. Without it, a design may be seen as incomplete or even incoherent. Assets Assessment To start, an assets assessment should be conducted for the content that is existing. Many times, there is plenty of marketing copy, however this is not ideal […]

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3 months, 8 days ago
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Responsive Sites and Why They Work

No matter what the needs of a website are – from ecommerce to presentational – the feature that all sites share the necessity for is that of a consistent user experience across all devices that are used today. Rising above the rest in the success of this implementation are those sites that are designed in the responsive method, referred to as Responsive Web Design (RWD). How Does Responsive Work? When a site is designed in a responsive manner, the interface adapts to any and all screen sizes it is displayed on. Sites developed responsively are laid out to adapt to different screen resolutions, and more specifically allow for the easy display of a site design featuring multiple columns of content showing the same content on a smaller screen in a single column – all optimized for that specific screen. Why Does Responsive Work? Mobility Without responsive design, a mobile site […]

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8 months, 29 days ago
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Creating a More Intuitive Web Design

Technology now plays such a large role in our daily lives – so it’s only natural that we’ve come to expect that it integrate seamlessly into our existence. Designing these experiences for the web – the ones that truly make a users life easier – aren’t created easily. A designer must think from concept to conversion, implementing both design principles and user preferences to meet the challenge of delivering a truly intuitive digital experience. They may not be aware of it, but users who have become familiar with specific elements in design behave in a certain way; depending on the intended result, designers must be vigilant to optimize their interface for user satisfaction. Your users shouldn’t have to figure out what they need to do in order to take a specific action. It should be natural for them to take the next action and get to their desired destination or create […]

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9 months, 15 days ago
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Proper Coding of the Site Helps Native and Organic Optimization

Native advertising has been working incredibly well for many advertisers. Because they are seen in the main content or embedded into the main content, it can often work just as well as display ads (if not better). It can also be a great way to generate an additional revenue stream if you are a publisher. However, it is important that you get the coding correct to get the most of out of your native campaign. If you are a publisher, you have to double check to make sure that your native ads are displaying correctly. Native ad networks will usually give you a javascript code that you can plug in somewhere on your page. In some cases, you will have to work on making sure it is being displayed in right areas of your website. From there, you will want to optimize which placements result in the most clicks. If […]

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11 months, 23 days ago
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Why Using Responsive and Adaptive Design Together May Be the Best Choice

Trying figure out what type of design to use can be a daunting task for many website owners. One big decision that needs to be made is to choose between responsive and adaptive web design. While responsive design works great in delivering a great experience for mobile users, it’s not perfect. Some website owners will want to create a truly optimized experience for a segment of their users that they deem valuable. This is where adaptive web design comes in. Unlike rearranging a website to fit mobile standards, adaptive design serves a custom site specifically designed for a group of defined users. If you want to deliver a media rich experience to tablet users, using adaptive design will make a lot sense because a media rich website would not be optimal for a responsive site due the long load times. But trying to keep up with an adaptive site can […]

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11 months, 23 days ago