All posts in: Web Development

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Proper Coding of the Site Helps Native and Organic Optimization

Native advertising has been working incredibly well for many advertisers. Because they are seen in the main content or embedded into the main content, it can often work just as well as display ads (if not better). It can also be a great way to generate an additional revenue stream if you are a publisher. However, it is important that you get the coding correct to get the most of out of your native campaign. If you are a publisher, you have to double check to make sure that your native ads are displaying correctly. Native ad networks will usually give you a javascript code that you can plug in somewhere on your page. In some cases, you will have to work on making sure it is being displayed in right areas of your website. From there, you will want to optimize which placements result in the most clicks. If […]

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1 year, 3 months ago
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Custom Coded Sites vs Templates

For many business owners, it can be tempting to look for as many ways to save money with all the expenses that come with running a company. A common decision that comes up in the web design and development phase is to figure out whether to go with templates or get the website custom coded. There are pros and cons of both that you need to consider. Here are some points of both options to help you make a decision. Pros of Using Templates You can find a great look template for free on many design websites. If you are looking for templates with some additional features, there are many that can be bought from as low as $20 to $100. -Some templates are set up in a way that makes it easy for anybody to plug in their graphic design, pages, and other elements to quickly create a website. […]

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1 year, 3 months ago
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5 Reasons to Consider Custom Coding for Corporate Sites

While using publicly available third party applications can be budget-friendly, it’s not an ideal choice for many companies. If you have a corporate site and want it perform optimally, you’ll need to go with custom coding services. It will give you the customization, flexibility, security, and other advantages that you won’t get from third party applications or templates. Here are some of the core reasons why custom coding is essential for a corporate website. 1. You Choose the Technology Works With Your Goals You cannot simply say that one technology is better than the other. It all depends on what your goal is. For example, Java will probably work better for intensive applications than Ruby due to its faster performance. Ruby, on the other hand, will be easier to adapt and optimal for simple applications. You want to go with the coding language that best fits with what you’re trying […]

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1 year, 3 months ago
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Interactive Agency Expanding Their Offering to Mobile App Development

ArtVersion, a leading creative agency located in Chicago, is announcing that the company is expanding their services to offer mobile app development, development for native mobile apps for iOS and Android, and web app development and digital publishing. ArtVersion is already well known for their User Interface and User Experience Design work, and is taking their specialized knowledge in these areas to help companies create winning apps. The number of people who own smartphones have jumped from 35 percent to 56 percent in the last two years alone. People are using their phones to browse the web, use mobile apps, and communicate with their network instantaneously. This trend has opened up new opportunities and a new marketing channel for companies regardless of the marketplace and industry they belong to. The app marketplace has boomed and there have been numerous stories of companies going from zero to millions from creating a […]

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1 year, 3 months ago
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Organizational Structures – What They Are and Why They Are Important To You

An aspect of website architecture and web design that you may have never heard about is called organizational structure. This is basically organizing your content on your website based on their relationships with each other. By structuring it in an intuitive way, users will be able to get an idea of where to look to find the information they’re looking for. This concept requires you to understand the user and use a method of organization that is best suited for your audience. There are three different types of structures which are Hierarchical, Sequential, and Matrix. Which Structure Should You Choose? There is no be-all, end-all formula for which structure to use. It really depends on the situation which structure to choose for your website. But in many cases, using all three in the right contexts can be the best method. Here is a brief description of each structure to help […]

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1 year, 3 months ago
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5 Tips for Designing Sites with User Experience In Mind

There’s a limitless number of things that you can do to improve your UX design. What you have to understand is that not all the advice you read about will be relevant to your website. Some changes will also be far more impactful than others, so you want to make sure you implement the right changes with the limited resources that are available to you. Here is a small list of cherry-picked tips to designing sites with user experience in mind to get you started. 1. Simplify Your Website You still see websites that have multiple navigation bars, widget boxes, and ads strewn out all over the place. This negatively impacts the user experience. UX design is about providing the right elements in the right context. If you have a navigation bar for related articles, why not just add it to the bottom of the main content? If you have […]

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1 year, 10 months ago