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Content Before Design: Delivering a Better User Experience

There’s no doubt that design is a huge factor for web design to engage users – but for for many projects, it is the only aspect that is really given any weight with all other elements expected to simply ‘fall into place’. This is where the web design can go very wrong. The myth that design should be the driver of a project has launched countless sites that don’t truly respect or understand the user. Very often, when kicking off a project, both client and designers cut right to the chase creating wireframes and comps with placeholder text which can, and usually delivers a design that is well received, but not based in reality. As a result, text and contextual imagery are shoved into places that weren’t built to hold them. Your classic square peg round hole – not ideal for the optimal user experience. When all the elements are pared […]

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1 year, 3 months ago
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What Does It Take to Create a Memorable Customer Experience?

When a user visits a website for the first time, a connection must be made almost instantly. To create the opportunity for this to occur between brand and customer, there is a lot that must be accomplished behind the scenes. From client management to strategy and design teams – getting to the end result requires multiple talents, tasks and layers to make it possible. The one constant that each stakeholder in the process of a developing site should be working around is customer experience. Take note, as CX is something that will be a huge focus in 2016. A website can look great and function well technically – but it’s a customer experience strategy that can help to ensure longevity and a better ROI for the company and the site itself. Though customer experience should be applied to all aspects of both design and development, there are a few specific […]

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1 year, 4 months ago
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10 Best Design Books Every Creative Should Own

By nature, most designers are curious individuals – so its only fitting that most have an impressive library of design books to inspire and educate them. Design is everywhere, and constantly changing – so there is always more to learn and different perspectives to gain. Recently, the Versions Collective sat down to a collaborative session to share their favorite publications. Here are the top ten must-have best design books for any designer – just in time to get them under the tree. The Laws of Simplicity John Maeda In The Laws of Simplicity, John Maeda has crafted ten laws for balancing simplicity and complexity in business, technology, and design — guidelines for needing less and actually getting more. This messaging is a core driver for todays design and user experience. Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students Ellen Lupton Type is a […]

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1 year, 5 months ago
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5 Web Design Trends Leading the Way In 2016

As web design trends come and go – their intricacies are refined and developed to a better outcome. It’s critical to stay on top of whats new. Some new trends in the industry are brand new trials; others embrace the older and well-used methods, tweaking them slightly to adapt within the interface and new technological advancement. The following are some of the new (and critical) elements that have caught the eye of web designers industrywide. As always, with new ideas and implementations, testing is key to ensure each new design introduced is optimal for the site it is representing. Rich Animation Rich animation, being used more and more in web design can elicit strong user response and result in a staggering increase in conversions. Whether used to portray a storytelling perspective, educate or entertain – its safe to say that any kind of animation enhances a sites user experience factor. Several types of animation are being […]

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1 year, 5 months ago
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6 Must-Have Ecommerce Web Design Elements

All websites aren’t created equal. There lies a vast set of differences between the inner workings of a business (informational site) and an ecommerce site. The goal is the same, to inform the user and lead them to a conversion – however – the pathway to completion have very different requirements. For an ecommerce site to even have a chance at survival, it must do much more than just look pretty. It must function far beyond first impressions and serve the user by being highly functional, trustworthy, experiential and don’t forget – purchase driven. After concepting, designing and developing many successful ecommerce site, the team of designers and strategists at ArtVersion Interactive have come up with an essential list of elements that an ecommerce site cannot go without. User-Centric Navigation Just as it sounds, navigation is the map that a customer will use to direct them to conversion. Smart navigation is critical to the success of […]

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1 year, 6 months ago
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Site Architecture: Designing for Context

Have you ever wondered how you should be structuring your website? What would be the best way to wire-frame the site and get desired sitemap? For instance, how should you structure the navigation menu? What kind of pages should be grouped together? What kind of layout and design should the pages follow? Just thinking about the whole process can be overwhelming with most companies ending up getting lazy with their site design and architecture, resulting in a website that is structured in a way that feels natural to them. What these companies don’t know is that most of the time, they hardly feel natural for the end users. While smaller sites (around five to ten pages) do not really need much site architecture planning – big sites, whether content, image or product based – depend on them to thrive. A properly organized site will provide relevant content while also connecting users to […]

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1 year, 6 months ago