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Interactive Agency Expanding Their Offering to Mobile App Development

ArtVersion, a leading creative agency located in Chicago, is announcing that the company is expanding their services to offer mobile app development, development for native mobile apps for iOS and Android, and web app development and digital publishing. ArtVersion is already well known for their User Interface and User Experience Design work, and is taking their specialized knowledge in these areas to help companies create winning apps. The number of people who own smartphones have jumped from 35 percent to 56 percent in the last two years alone. People are using their phones to browse the web, use mobile apps, and communicate with their network instantaneously. This trend has opened up new opportunities and a new marketing channel for companies regardless of the marketplace and industry they belong to. The app marketplace has boomed and there have been numerous stories of companies going from zero to millions from creating a […]

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1 year, 6 months ago
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Organizational Structures – What They Are and Why They Are Important To You

An aspect of website architecture and web design that you may have never heard about is called organizational structure. This is basically organizing your content on your website based on their relationships with each other. By structuring it in an intuitive way, users will be able to get an idea of where to look to find the information they’re looking for. This concept requires you to understand the user and use a method of organization that is best suited for your audience. There are three different types of structures which are Hierarchical, Sequential, and Matrix. Which Structure Should You Choose? There is no be-all, end-all formula for which structure to use. It really depends on the situation which structure to choose for your website. But in many cases, using all three in the right contexts can be the best method. Here is a brief description of each structure to help […]

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1 year, 6 months ago
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Defining User-Centered Design

The term user-centered has been a long time coming. It’s time tested  knowledge that in order to work optimally, a system – whether digital or print – must speak the language of the user. In decades past, this has come to be known as user-friendly, user-centric, user-first and so on. In the recent past, however, a shift has occurred to refine the actual needs of a user, creating a truly usable and functional system that satisfies any and all tasks in the most seamless way imaginable – enter user-centered design (UCD). An emerging philosophy, the goal of user-centered design is simple: meet the needs of the end user at all touchpoints within the design and interface lifecycle. Whether labeling it ‘user-centered’ design or not, the process of focusing on the needs of the user is implemented across industry and platform as a benchmark of best practices. The distinction between UCD […]

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1 year, 8 months ago
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Content Before Design: Delivering a Better User Experience

There’s no doubt that design is a huge factor for web design to engage users – but for for many projects, it is the only aspect that is really given any weight with all other elements expected to simply ‘fall into place’. This is where the web design can go very wrong. The myth that design should be the driver of a project has launched countless sites that don’t truly respect or understand the user. Very often, when kicking off a project, both client and designers cut right to the chase creating wireframes and comps with placeholder text which can, and usually delivers a design that is well received, but not based in reality. As a result, text and contextual imagery are shoved into places that weren’t built to hold them. Your classic square peg round hole – not ideal for the optimal user experience. When all the elements are pared […]

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1 year, 9 months ago
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What Does It Take to Create a Memorable Customer Experience?

When a user visits a website for the first time, a connection must be made almost instantly. To create the opportunity for this to occur between brand and customer, there is a lot that must be accomplished behind the scenes. From client management to strategy and design teams – getting to the end result requires multiple talents, tasks and layers to make it possible. The one constant that each stakeholder in the process of a developing site should be working around is customer experience. Take note, as CX is something that will be a huge focus in 2016. A website can look great and function well technically – but it’s a customer experience strategy that can help to ensure longevity and a better ROI for the company and the site itself. Though customer experience should be applied to all aspects of both design and development, there are a few specific […]

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1 year, 10 months ago
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10 Best Design Books Every Creative Should Own

By nature, most designers are curious individuals – so its only fitting that most have an impressive library of design books to inspire and educate them. Design is everywhere, and constantly changing – so there is always more to learn and different perspectives to gain. Recently, the Versions Collective sat down to a collaborative session to share their favorite publications. Here are the top ten must-have best design books for any designer – just in time to get them under the tree. The Laws of Simplicity John Maeda In The Laws of Simplicity, John Maeda has crafted ten laws for balancing simplicity and complexity in business, technology, and design — guidelines for needing less and actually getting more. This messaging is a core driver for todays design and user experience. Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students Ellen Lupton Type is a […]

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1 year, 11 months ago