All posts tagged: animation

Continue Reading

Material Design: What Is It And How Can It Help Your User Experience?

Initially developed by Google, material design is described as a ‘design language’, integrating aspects of flat design with movement and shadows that produce a slight 3D effect to selected graphical elements. Featuring grid-based layouts, responsive animations and transitions, padding, and depth effects such as lighting and shadows the design was initiated by cutting elements of the interface, namely icons, out of paper to get a feel for how shadows were cast over them in a real life setting. As described by it’s creators, material design is ‘grounded in tactile reality, inspired by the study of paper and ink, yet technologically advanced and open to imagination and magic.’ Google’s recent update to its iOS app integrates this web design trend. Delightfully analog in it’s cut and paste development, material design is as steeped in data, testing and analysis as you can get. In many ways, material design takes flat design to the next […]

1
3 years, 4 months ago
Continue Reading

5 Ways to Use Visual Storytelling for Web

Visual narrative, when combined with the right measure of image and often sound, creates a level of connection and intrigue that no other technique can achieve. Emotion, anticipation and stimulation reward the active participant with a resulting heightened engagement for the site owner. Alternately, average (static) content puts the user in a passive mode where they either consume the content or leave the website altogether. Visual stories, on the other hand, are interactive and get people to commit themselves to your story. There are several effective platforms to apply visual storytelling in the digital environment. Working with a content team to develop stories and narrative around the brand, and a creative team to implement the visuals will deliver the best outcome. #1: Use Your Words Storytelling via typography can be effective, however, the content must be relevant and cohesive. Taking into consideration the idea of cognitive fluency, many users only read […]

1
3 years, 5 months ago