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Taking a Content-First Approach to Web Design

One of the most effective ways to increase the UX on a site is with the use of high-quality content. While this strategy is implemented by many, it is still pushed to the latter stages of a project in favor of design and visual development. One of the main benefits of taking a content-first approach to web design is that not only is the design more effective, the outcome of the site’s analytics are far better. Developing Content Before Design While design may traditionally be more valued to the client, well-developed content is the core of what will make the design work, leading users to conversion and better user experience. Without it, a design may be seen as incomplete or even incoherent. Assets Assessment To start, an assets assessment should be conducted for the content that is existing. Many times, there is plenty of marketing copy, however this is not ideal […]

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4 months, 8 days ago