All posts tagged: Content Strategy

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7 Website Design Elements That Increase Sales

Once a website design is launched, its a continuous process of constant improvement in order to maximize conversion. Whether it’s through data, analytics or user feedback – leveraging these findings is essential to fine-tuning a website to deliver the sales needed to sustain and grow a business. With a website already in place, optimizing design elements is a relatively straightforward process that can provide a boost across multiple areas of a business. Color According to a KissMetrics psychology of color report, it takes a mere minute and a half for a customer to form an opinion about a product and roughly 75% of that interaction is determined by the color of the product alone. Of course, color choice goes beyond product and a keen focus should be placed on color choice for call-to-action buttons, and navigation elements as well as overall design aspects. Headlines With users attention at a minimum, websites […]

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4 months, 7 days ago
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What’s Next: Minimalism vs. Maximalism in Web Design

For years, minimalism in web design has reigned supreme. Whether it’s for reasons of usability, user experience or aesthetics – a simplistic approach to web design is both recognizable and appealing to modern tastes. Recently, however, taking note from other high design industries, a ‘more is more’ philosophy has taken shape. Both taking cues from fashion, interior design and film, minimalism and maximalism are complex initiatives that must be applied appropriately for the brand being represented. Maximalism Goes Digital A bridge to experiential design, maximalism allows for a variety of color, font, pattern and vast visual elements. While this may sound like too many elements all in one, a maximalist approach can be highly effective in authentically representing a brand. When done well, the resulting interface can result in an impactful and often impressive experience. A maximalist approach is about decadence, fantasy and the creation of another world. Taking the […]

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5 months, 4 days ago
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Authenticity vs. Trust in The Digital Environment

In a traditional setting, without the vast spaces that a digital environment allows, authenticity and trust were more of a tangible quality that customers or clients could see and feel. With this confidence factor, consumers were easily able to make informed decisions, purchases and build relationships based on a face to face interaction with the product, service or brand representative themselves. Today – with much of business being conducted over some sort of digital divide, be it eCommerce, project management or video conference – there is a level of trust that much be lent from each side in order to fulfill a successful transition leading to a sustained relationship. One of the biggest questions for organizations operating online is how to not only give the perception of authenticity, but actually BE authentic. With users across the globe, the viability of a business rests on user experience and the resulting presence […]

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11 months, 3 days ago
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Website Design Elements to Increase Conversion

Design trends come and go, but business goals will always be top of mind. To remain competitive, it’s necessary to regularly assess whether or not a website is making the connections needed to remain effective for the goals of a company that requires growth and revenue. A new or redesigned site can have all the bells and whistles of shiny new interactive and up-to-date features, but if it doesn’t align with the targeted user, the features become a roadblock on the path to conversion. Whether its new functionality or outdated imagery, a range of seemingly small things can hurt user experience and site performance. While a well-designed website may be a fully functional platform, conversion strategies must be approached in a customized manner to the business and user set. Even a few tweaks to an existing design can increase conversions by up to 75% upon implementation. Rethink Color Color has […]

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1 year, 2 months ago
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Taking a Content-First Approach to Web Design

One of the most effective ways to increase the UX on a site is with the use of high-quality content. While this strategy is implemented by many, it is still pushed to the latter stages of a project in favor of design and visual development. One of the main benefits of taking a content-first approach to web design is that not only is the design more effective, the outcome of the site’s analytics are far better. Developing Content Before Design While design may traditionally be more valued to the client, well-developed content is the core of what will make the design work, leading users to conversion and better user experience. Without it, a design may be seen as incomplete or even incoherent. Assets Assessment To start, an assets assessment should be conducted for the content that is existing. Many times, there is plenty of marketing copy, however this is not ideal […]

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1 year, 5 months ago
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Creating a More Intuitive Web Design

Technology now plays such a large role in our daily lives – so it’s only natural that we’ve come to expect that it integrate seamlessly into our existence. Designing these experiences for the web – the ones that truly make a users life easier – aren’t created easily. A designer must think from concept to conversion, implementing both design principles and user preferences to meet the challenge of delivering a truly intuitive digital experience. They may not be aware of it, but users who have become familiar with specific elements in design behave in a certain way; depending on the intended result, designers must be vigilant to optimize their interface for user satisfaction. Your users shouldn’t have to figure out what they need to do in order to take a specific action. It should be natural for them to take the next action and get to their desired destination or create […]

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1 year, 11 months ago