All posts tagged: Content Strategy

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5 Tips for Designing Sites with User Experience In Mind

There’s a limitless number of things that you can do to improve your UX design. What you have to understand is that not all the advice you read about will be relevant to your website. Some changes will also be far more impactful than others, so you want to make sure you implement the right changes with the limited resources that are available to you. Here is a small list of cherry-picked tips to designing sites with user experience in mind to get you started. 1. Simplify Your Website You still see websites that have multiple navigation bars, widget boxes, and ads strewn out all over the place. This negatively impacts the user experience. UX design is about providing the right elements in the right context. If you have a navigation bar for related articles, why not just add it to the bottom of the main content? If you have […]

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2 years, 1 month ago
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Aligning With the Right Creative Team for Your Next Website Design Project

Whether embarking on a new website design for a brand just launching into the market, or a refresh for a well established company – the success of the project depends on the team you are working with. From agency to freelancer, there are a myriad of routes to take and styles to choose from. Choosing a designer to work with on a website design is kind of like walking through the cereal aisle in the supermarket. There are more options than you know what to do with – and ones that you might be drawn to with flashy packaging – but theres only one that you really know will be your go-to every morning. So what makes one creative better than another for your project needs? And how do you choose? Begin by making a short list of design firms and/or designers you would like to work with. Whether from […]

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2 years, 2 months ago
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Simplicity Rules: Using White Space In Web Design

When it comes to web design in today’s environment, less is more. Internet users are inundated with a barrage of search engine results, ads, and websites that are all competing for their attention. That’s why it’s a better idea to go with a minimalistic, clean and modern website design over something that’s visually flashy or busy. A design that’s minimal only includes the essential elements so that it gets users to focus on the core message while also inviting them to learn more. One of the best ways to approach a minimalist aesthetic is through the use of white space, also referred to as negative space. White space is a powerful way guide a user around an interface in an intuitive manner, but is often neglected and replaced by the overuse of imagery and content. It’s important to note that white space is defined by the amount of space around […]

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2 years, 4 months ago
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5 Ways to Use Visual Storytelling for Web

Visual narrative, when combined with the right measure of image and often sound, creates a level of connection and intrigue that no other technique can achieve. Emotion, anticipation and stimulation reward the active participant with a resulting heightened engagement for the site owner. Alternately, average (static) content puts the user in a passive mode where they either consume the content or leave the website altogether. Visual stories, on the other hand, are interactive and get people to commit themselves to your story. There are several effective platforms to apply visual storytelling in the digital environment. Working with a content team to develop stories and narrative around the brand, and a creative team to implement the visuals will deliver the best outcome. #1: Use Your Words Storytelling via typography can be effective, however, the content must be relevant and cohesive. Taking into consideration the idea of cognitive fluency, many users only read […]

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2 years, 5 months ago
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How a Web Content Strategy Can Support Branding

Content marketing has come a long way over the last few years. It has taken some time for it to be accepted as a marketing strategy that can yield a positive ROI. In the beginning, a company would typically come up with a content strategy to support their SEO initiatives. But it’s becoming clear that it’s an immensely effective way to build a brand online. There is a synergy between content, SEO and branding. Content is often used to help websites get better positioning in the search engines through incoming links. The content in of itself would also win people over and get people to follow company blogs, social media platforms and email newsletters. Companies could then leverage the audience on social media, email, and their blogs to promote their brand. There are great examples of content carrying the torch for the brand. One outstanding one is Wine Library that […]

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2 years, 6 months ago
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Incorporating Video for Heightened User Engagement

The goal of a website is to draw in a user and convey the message that needs to be told. A well designed site crafts an experience for the user and takes every opportunity to connect with the audience and interacting at every angle. A solid content strategy, site architecture and usability testing can do incredible things for user engagement and conversion to create this connection, however, the scales are tipping for some toward a more interactive environment. The most effective experiential application to cultivate this connection, is the use of the moving image. As video becomes more and more prevalent through the immediate use of mobile phones with quality results, it’s become increasingly clear that this platform is an important part of a digital marketing strategy that will only continue to gain traction. We’ve extolled the virtues of visual storytelling across various platforms, and briefly touched on the use of video – here we go into […]

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2 years, 7 months ago