All posts tagged: conversion strategy

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7 Website Design Elements That Increase Sales

Once a website design is launched, its a continuous process of constant improvement in order to maximize conversion. Whether it’s through data, analytics or user feedback – leveraging these findings is essential to fine-tuning a website to deliver the sales needed to sustain and grow a business. With a website already in place, optimizing design elements is a relatively straightforward process that can provide a boost across multiple areas of a business. Color According to a KissMetrics psychology of color report, it takes a mere minute and a half for a customer to form an opinion about a product and roughly 75% of that interaction is determined by the color of the product alone. Of course, color choice goes beyond product and a keen focus should be placed on color choice for call-to-action buttons, and navigation elements as well as overall design aspects. Headlines With users attention at a minimum, websites […]

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