All posts tagged: conversion

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The Ecommerce Toolbox: Increasing Conversion With UX Design Strategies

The core goal of a website site is to make the journey as easy as possible for the consumer – so attention to user experience is key. Even focusing on a small set of e-commerce UX design essentials, a site can become more intuitive almost immediately. When shopping online, consumers generally have a goal in mind, and thus – a task-driven pursuit. One of the main things that can be done to improve this experience is to analyze the main navigation of a site to ensure that primary navigation is organized and reflective of the product hierarchy system. Ease of use within the navigation will also allow the user to feel comfortable enough to explore, knowing they can get back to their destination if needed – but encouraging more movement around the site in less clicks, the comparison of product and a higher rate of conversion for the business. Operating an […]

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6 months, 12 days ago
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7 Website Design Elements That Increase Sales

Once a website design is launched, its a continuous process of constant improvement in order to maximize conversion. Whether it’s through data, analytics or user feedback – leveraging these findings is essential to fine-tuning a website to deliver the sales needed to sustain and grow a business. With a website already in place, optimizing design elements is a relatively straightforward process that can provide a boost across multiple areas of a business. Color According to a KissMetrics psychology of color report, it takes a mere minute and a half for a customer to form an opinion about a product and roughly 75% of that interaction is determined by the color of the product alone. Of course, color choice goes beyond product and a keen focus should be placed on color choice for call-to-action buttons, and navigation elements as well as overall design aspects. Headlines With users attention at a minimum, websites […]

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9 months, 7 days ago
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6 Must-Have Ecommerce Web Design Elements

All websites aren’t created equal. There lies a vast set of differences between the inner workings of a business (informational site) and an ecommerce site. The goal is the same, to inform the user and lead them to a conversion – however – the pathway to completion have very different requirements. For an ecommerce site to even have a chance at survival, it must do much more than just look pretty. It must function far beyond first impressions and serve the user by being highly functional, trustworthy, experiential and don’t forget – purchase driven. After concepting, designing and developing many successful ecommerce site, the team of designers and strategists at ArtVersion Interactive have come up with an essential list of elements that an ecommerce site cannot go without. User-Centric Navigation Just as it sounds, navigation is the map that a customer will use to direct them to conversion. Smart navigation is critical to the success of […]

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2 years, 11 months ago
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The Interactive Storefront: Designing for Ecommerce

Online sales worldwide have reached an all time high in the trillions and it’s clear that the majority of consumers do much of their shopping, if not all, online. This trend is only on the upswing, and with that, technological developments must keep up to meet the demand. Much like being in a physical store, the digital storefront environment must be given a great deal of attention and designed to work for the customer. eCommerce design is no exception, following trends and standards that designers must implement for a company to have a competitive and thriving existence. Responsive More than half of the commerce traffic today is done on mobile devices.  Drop rates are rampant for sites that are not mobile-friendly equating to money left on the table for a business that has chosen not to optimize.  Delivering an optimal shopping experience with high quality imagery, zoom capabilities, scrolling and […]

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3 years, 2 months ago