All posts tagged: creative agency chicago

Continue Reading

Responsive Sites and Why They Work

No matter what the needs of a website are – from ecommerce to presentational – the feature that all sites share the necessity for is that of a consistent user experience across all devices that are used today. Rising above the rest in the success of this implementation are those sites that are designed in the responsive method, referred to as Responsive Web Design (RWD). How Does Responsive Work? When a site is designed in a responsive manner, the interface adapts to any and all screen sizes it is displayed on. Sites developed responsively are laid out to adapt to different screen resolutions, and more specifically allow for the easy display of a site design featuring multiple columns of content showing the same content on a smaller screen in a single column – all optimized for that specific screen. Why Does Responsive Work? Mobility Without responsive design, a mobile site […]

0
8 months ago
Continue Reading

Creating a More Intuitive Web Design

Technology now plays such a large role in our daily lives – so it’s only natural that we’ve come to expect that it integrate seamlessly into our existence. Designing these experiences for the web – the ones that truly make a users life easier – aren’t created easily. A designer must think from concept to conversion, implementing both design principles and user preferences to meet the challenge of delivering a truly intuitive digital experience. They may not be aware of it, but users who have become familiar with specific elements in design behave in a certain way; depending on the intended result, designers must be vigilant to optimize their interface for user satisfaction. Your users shouldn’t have to figure out what they need to do in order to take a specific action. It should be natural for them to take the next action and get to their desired destination or create […]

1
8 months, 17 days ago
Continue Reading

Aligning With the Right Creative Team for Your Next Website Design Project

Whether embarking on a new website design for a brand just launching into the market, or a refresh for a well established company – the success of the project depends on the team you are working with. From agency to freelancer, there are a myriad of routes to take and styles to choose from. Choosing a designer to work with on a website design is kind of like walking through the cereal aisle in the supermarket. There are more options than you know what to do with – and ones that you might be drawn to with flashy packaging – but theres only one that you really know will be your go-to every morning. So what makes one creative better than another for your project needs? And how do you choose? Begin by making a short list of design firms and/or designers you would like to work with. Whether from […]

2
1 year, 7 months ago
Continue Reading

3 Benefits of Shifting to Responsive Web Design

With mobility becoming increasingly crucial for companies in any industry, it is fascinating to note that many businesses are still debating on whether or not to implement a mobile strategy. Being that top search engines have begun recommending responsive web design as a best practice for some time, companies must ask themselves a better question – why not pursue it? Responsive Web Design (RWD) is an innovative and highly effective way of designing for the web and its user, which changes how we view websites across web capable platforms.  The process of RWD consists of constructing a website so that, no matter what screen size a visitor is using, the site will respond and self adjust to fit that screen size. It seems almost too simple, yet companies are still considering if it’s worth investing in RWD. The benefits are far reaching, both for the user and the bottom line of the […]

1
1 year, 7 months ago