All posts tagged: creative agency

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Site Architecture: Designing for Context

Have you ever wondered how you should be structuring your website? What would be the best way to wire-frame the site and get desired sitemap? For instance, how should you structure the navigation menu? What kind of pages should be grouped together? What kind of layout and design should the pages follow? Just thinking about the whole process can be overwhelming with most companies ending up getting lazy with their site design and architecture, resulting in a website that is structured in a way that feels natural to them. What these companies don’t know is that most of the time, they hardly feel natural for the end users. While smaller sites (around five to ten pages) do not really need much site architecture planning – big sites, whether content, image or product based – depend on them to thrive. A properly organized site will provide relevant content while also connecting users to […]

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2 years, 11 days ago
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The Power of Color Psychology for Effective Web Design

When it comes to choosing colors for your website, it can be fun to just select what intuitively feels right. This might work well if you are an artist and about to establish your own, unique style without worrying about what the audience might think of you. If you are a business, however, you are most likely concerned about things like sales and marketing and, as a result, wonder which colors might be most beneficial in supporting all of your business efforts. In fact, selecting the right colors can not only help your overall marketing strategy, but it can impact your entire brand image and how prospective customers will perceive you. That is a very important perspective to consider, especially for certain industries where looking professional as opposed to playful, for example, could make all the difference between closing a deal and losing a customer. Let’s take a look at […]

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2 years, 1 month ago
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Aligning With the Right Creative Team for Your Next Website Design Project

Whether embarking on a new website design for a brand just launching into the market, or a refresh for a well established company – the success of the project depends on the team you are working with. From agency to freelancer, there are a myriad of routes to take and styles to choose from. Choosing a designer to work with on a website design is kind of like walking through the cereal aisle in the supermarket. There are more options than you know what to do with – and ones that you might be drawn to with flashy packaging – but theres only one that you really know will be your go-to every morning. So what makes one creative better than another for your project needs? And how do you choose? Begin by making a short list of design firms and/or designers you would like to work with. Whether from […]

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2 years, 2 months ago
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Design Process: Wireframe vs. Prototype

Much of design requires the ability to collaborate. Whether it is with an internal team or client, having the tools to effectively present an idea and show the process to delivery is integral in gaining stakeholder approval and ultimately, the best end product. The path of designing a website or app is no different that any other creative process. Designers require a toolbox to aid in the communication and visual aspects of the project, and wireframing and prototyping are the main drivers for helping this process along. Wireframing and prototyping have many similarities but act as lo-fi and hi-fi counterparts. Determining which method to adopt for a specific project will depend on the content, team cognition and budget constraints. Wireframing Technically speaking, Wireframing has long been an important step in any screen design process. The action of planning and laying out how the user will process information will allow a greater definition of information […]

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2 years, 8 months ago