All posts tagged: creative agency

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Creating a More Intuitive Web Design

Technology now plays such a large role in our daily lives – so it’s only natural that we’ve come to expect that it integrate seamlessly into our existence. Designing these experiences for the web – the ones that truly make a users life easier – aren’t created easily. A designer must think from concept to conversion, implementing both design principles and user preferences to meet the challenge of delivering a truly intuitive digital experience. They may not be aware of it, but users who have become familiar with specific elements in design behave in a certain way; depending on the intended result, designers must be vigilant to optimize their interface for user satisfaction. Your users shouldn’t have to figure out what they need to do in order to take a specific action. It should be natural for them to take the next action and get to their desired destination or create […]

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1 year, 7 months ago
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10 Best Design Books Every Creative Should Own

By nature, most designers are curious individuals – so its only fitting that most have an impressive library of design books to inspire and educate them. Design is everywhere, and constantly changing – so there is always more to learn and different perspectives to gain. Recently, the Versions Collective sat down to a collaborative session to share their favorite publications. Here are the top ten must-have best design books for any designer – just in time to get them under the tree. The Laws of Simplicity John Maeda In The Laws of Simplicity, John Maeda has crafted ten laws for balancing simplicity and complexity in business, technology, and design — guidelines for needing less and actually getting more. This messaging is a core driver for todays design and user experience. Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students Ellen Lupton Type is a […]

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2 years, 2 months ago
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Site Architecture: Designing for Context

Have you ever wondered how you should be structuring your website? What would be the best way to wire-frame the site and get desired sitemap? For instance, how should you structure the navigation menu? What kind of pages should be grouped together? What kind of layout and design should the pages follow? Just thinking about the whole process can be overwhelming with most companies ending up getting lazy with their site design and architecture, resulting in a website that is structured in a way that feels natural to them. What these companies don’t know is that most of the time, they hardly feel natural for the end users. While smaller sites (around five to ten pages) do not really need much site architecture planning – big sites, whether content, image or product based – depend on them to thrive. A properly organized site will provide relevant content while also connecting users to […]

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2 years, 3 months ago
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The Power of Color Psychology for Effective Web Design

When it comes to choosing colors for your website, it can be fun to just select what intuitively feels right. This might work well if you are an artist and about to establish your own, unique style without worrying about what the audience might think of you. If you are a business, however, you are most likely concerned about things like sales and marketing and, as a result, wonder which colors might be most beneficial in supporting all of your business efforts. In fact, selecting the right colors can not only help your overall marketing strategy, but it can impact your entire brand image and how prospective customers will perceive you. That is a very important perspective to consider, especially for certain industries where looking professional as opposed to playful, for example, could make all the difference between closing a deal and losing a customer. Let’s take a look at […]

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2 years, 4 months ago
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Aligning With the Right Creative Team for Your Next Website Design Project

Whether embarking on a new website design for a brand just launching into the market, or a refresh for a well established company – the success of the project depends on the team you are working with. From agency to freelancer, there are a myriad of routes to take and styles to choose from. Choosing a designer to work with on a website design is kind of like walking through the cereal aisle in the supermarket. There are more options than you know what to do with – and ones that you might be drawn to with flashy packaging – but theres only one that you really know will be your go-to every morning. So what makes one creative better than another for your project needs? And how do you choose? Begin by making a short list of design firms and/or designers you would like to work with. Whether from […]

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2 years, 6 months ago
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Design Process: Wireframe vs. Prototype

Much of design requires the ability to collaborate. Whether it is with an internal team or client, having the tools to effectively present an idea and show the process to delivery is integral in gaining stakeholder approval and ultimately, the best end product. The path of designing a website or app is no different that any other creative process. Designers require a toolbox to aid in the communication and visual aspects of the project, and wireframing and prototyping are the main drivers for helping this process along. Wireframing and prototyping have many similarities but act as lo-fi and hi-fi counterparts. Determining which method to adopt for a specific project will depend on the content, team cognition and budget constraints. Wireframing Technically speaking, Wireframing has long been an important step in any screen design process. The action of planning and laying out how the user will process information will allow a greater definition of information […]

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2 years, 11 months ago