All posts tagged: design process

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Take Note: Web Design Trends To Watch

It’s an essential part of staying competitive in the current market – keeping up to date with trends. Regardless of industry, any company, brand or organization who is interested in remaining relevant must stay current and aware of web design trends, news, and solutions in the quickly changing digital landscape. While web design is known for having quickly changing lists of trends, it’s important to note that much of web design evolves, meaning techniques may remain fundamentally the same, but their technology and/or ease of implementation may change.` AI & Conversational Interfaces For many, AI may seem complicated, but with technology advancing at such a quick pace – its become an essential part of doing business online. Particularly for ecommerce – chatbots have gained ground becoming more sophisticated, allowing businesses to manage and streamline their customer service front-lines. Allowing businesses to lower their overhead, today’s AI features include smoother conversations […]

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23 days ago
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Authenticity vs. Trust in The Digital Environment

In a traditional setting, without the vast spaces that a digital environment allows, authenticity and trust were more of a tangible quality that customers or clients could see and feel. With this confidence factor, consumers were easily able to make informed decisions, purchases and build relationships based on a face to face interaction with the product, service or brand representative themselves. Today – with much of business being conducted over some sort of digital divide, be it eCommerce, project management or video conference – there is a level of trust that much be lent from each side in order to fulfill a successful transition leading to a sustained relationship. One of the biggest questions for organizations operating online is how to not only give the perception of authenticity, but actually BE authentic. With users across the globe, the viability of a business rests on user experience and the resulting presence […]

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4 months, 5 days ago
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The Evolution of Process: Agile Design

The praises of collaboration, creative briefs, project management styles and design thinking – though valid and effective – have all been sung. Creative teams are now looking to expand and experiment with new processes, moving far away from the traditional design project management style, hoping to crack the code in design process reinvention. With most creative teams working on projects ranging from UI/UX to content strategy, the process of agile design lends itself to an elastic, fluid journey to the end product. The agile approach is all about communication. The research, design/development, marketing, and customer support teams all need to be in constant conversation so that they know what needs to be done. Then, the information must be structured in a way that allows all the teams to play their respective roles to improve on the product in an organized way whether it’s changing the graphic design or fixing various […]

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2 years, 3 months ago
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Design Process: Wireframe vs. Prototype

Much of design requires the ability to collaborate. Whether it is with an internal team or client, having the tools to effectively present an idea and show the process to delivery is integral in gaining stakeholder approval and ultimately, the best end product. The path of designing a website or app is no different that any other creative process. Designers require a toolbox to aid in the communication and visual aspects of the project, and wireframing and prototyping are the main drivers for helping this process along. Wireframing and prototyping have many similarities but act as lo-fi and hi-fi counterparts. Determining which method to adopt for a specific project will depend on the content, team cognition and budget constraints. Wireframing Technically speaking, Wireframing has long been an important step in any screen design process. The action of planning and laying out how the user will process information will allow a greater definition of information […]

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2 years, 8 months ago