All posts tagged: eCommerce

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Take Note: Web Design Trends To Watch

It’s an essential part of staying competitive in the current market – keeping up to date with trends. Regardless of industry, any company, brand or organization who is interested in remaining relevant must stay current and aware of web design trends, news, and solutions in the quickly changing digital landscape. While web design is known for having quickly changing lists of trends, it’s important to note that much of web design evolves, meaning techniques may remain fundamentally the same, but their technology and/or ease of implementation may change.` AI & Conversational Interfaces For many, AI may seem complicated, but with technology advancing at such a quick pace – its become an essential part of doing business online. Particularly for ecommerce – chatbots have gained ground becoming more sophisticated, allowing businesses to manage and streamline their customer service front-lines. Allowing businesses to lower their overhead, today’s AI features include smoother conversations […]

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1 month, 17 days ago
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Website Design Elements to Increase Conversion

Design trends come and go, but business goals will always be top of mind. To remain competitive, it’s necessary to regularly assess whether or not a website is making the connections needed to remain effective for the goals of a company that requires growth and revenue. A new or redesigned site can have all the bells and whistles of shiny new interactive and up-to-date features, but if it doesn’t align with the targeted user, the features become a roadblock on the path to conversion. Whether its new functionality or outdated imagery, a range of seemingly small things can hurt user experience and site performance. While a well-designed website may be a fully functional platform, conversion strategies must be approached in a customized manner to the business and user set. Even a few tweaks to an existing design can increase conversions by up to 75% upon implementation. Rethink Color Color has […]

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7 months, 26 days ago
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6 Must-Have Ecommerce Web Design Elements

All websites aren’t created equal. There lies a vast set of differences between the inner workings of a business (informational site) and an ecommerce site. The goal is the same, to inform the user and lead them to a conversion – however – the pathway to completion have very different requirements. For an ecommerce site to even have a chance at survival, it must do much more than just look pretty. It must function far beyond first impressions and serve the user by being highly functional, trustworthy, experiential and don’t forget – purchase driven. After concepting, designing and developing many successful ecommerce site, the team of designers and strategists at ArtVersion Interactive have come up with an essential list of elements that an ecommerce site cannot go without. User-Centric Navigation Just as it sounds, navigation is the map that a customer will use to direct them to conversion. Smart navigation is critical to the success of […]

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2 years, 23 days ago
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All Sites Are Not Created Equal: Choosing the Right Website Type

In the early stages of a new company or brand launch, a website presence is the first stop to gain exposure and begin market disruption. Many think that a website is a one size fits all approach, and if not guided correctly, end up with an informational site that ends up having to be redesigned as soon as the company receives any traction. In fact, deciding what type of website to implement is heavily dependent on what the needs of the company are and what the website needs to do for the organization it represents. Informational websites still have a place for many businesses, apps and sub brands – however, it can be a costly endeavor once the organization realizes their needs have outgrown or aren’t served by the static site. Understanding the types of sites that are available can assist in narrowing focus and seeing what options are available. Once […]

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2 years, 2 months ago
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The Interactive Storefront: Designing for Ecommerce

Online sales worldwide have reached an all time high in the trillions and it’s clear that the majority of consumers do much of their shopping, if not all, online. This trend is only on the upswing, and with that, technological developments must keep up to meet the demand. Much like being in a physical store, the digital storefront environment must be given a great deal of attention and designed to work for the customer. eCommerce design is no exception, following trends and standards that designers must implement for a company to have a competitive and thriving existence. Responsive More than half of the commerce traffic today is done on mobile devices.  Drop rates are rampant for sites that are not mobile-friendly equating to money left on the table for a business that has chosen not to optimize.  Delivering an optimal shopping experience with high quality imagery, zoom capabilities, scrolling and […]

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2 years, 3 months ago
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Magento eCommerce CMS and Its Benefits

Choosing a content management system for your eCommerce store can be challenging. With all the choices you have available, it’s hard to really make a firm decision on which platform to go with. However, Magento eCommerce is one of the more popular platforms available and has distinct features that make it a solid choice. Here are some of the benefits this platform offers over others. First, Magento has some of most advanced features that an eCommerce platform can offer. You can do everything from setting various levels of permission to users, use multiple payment options for your shopping carts, integrate your site with many third party services, and more. If you shop around for eCommerce solutions, you’ll find that they are lacking many of the advanced features you’re looking for. With Magento, you can put everything you want into one solution. Second, Magento makes it easy to manage your eCommerce […]

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3 years, 3 months ago