All posts tagged: infinite scrolling

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The Scrolling Site: Getting It Right for The User

Believe it or not, at one point, in the not so distant past- scrolling was a major faux pas. The mantra of ‘above/below the fold’ rules were ubiquitous with designers working to get as much information as possible into the immediately seen space that ultimately would overwhelm the user. Along with technology, the user has evolved. With the popularity and prevalence of parallax, so much has changed – including user preference and their interest in truly connecting and engaging with the content they are looking for. Scrolling has become an ally of both the user and designer alike – and with screen resolution improving it seems on a daily basis, this trend is only on the rise. While standard scrolling is not a new trend, though the proper implementation of it’s features are a hotly contested debate. With sites developing more in depth content and the prevalence of parallax and animated […]

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