All posts tagged: Mobile

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Website Design Elements to Increase Conversion

Design trends come and go, but business goals will always be top of mind. To remain competitive, it’s necessary to regularly assess whether or not a website is making the connections needed to remain effective for the goals of a company that requires growth and revenue. A new or redesigned site can have all the bells and whistles of shiny new interactive and up-to-date features, but if it doesn’t align with the targeted user, the features become a roadblock on the path to conversion. Whether its new functionality or outdated imagery, a range of seemingly small things can hurt user experience and site performance. While a well-designed website may be a fully functional platform, conversion strategies must be approached in a customized manner to the business and user set. Even a few tweaks to an existing design can increase conversions by up to 75% upon implementation. Rethink Color Color has […]

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4 months, 1 day ago
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6 Must-Have Ecommerce Web Design Elements

All websites aren’t created equal. There lies a vast set of differences between the inner workings of a business (informational site) and an ecommerce site. The goal is the same, to inform the user and lead them to a conversion – however – the pathway to completion have very different requirements. For an ecommerce site to even have a chance at survival, it must do much more than just look pretty. It must function far beyond first impressions and serve the user by being highly functional, trustworthy, experiential and don’t forget – purchase driven. After concepting, designing and developing many successful ecommerce site, the team of designers and strategists at ArtVersion Interactive have come up with an essential list of elements that an ecommerce site cannot go without. User-Centric Navigation Just as it sounds, navigation is the map that a customer will use to direct them to conversion. Smart navigation is critical to the success of […]

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1 year, 8 months ago
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Four Rock Solid Guidelines for Designing Mobile Friendly Magento Commerce Layouts

If you’re running an eCommerce business and haven’t optimized your Magento site for mobile, then you are losing out on a big chunk of your sales and profits. Techcrunch reported that mobile sales increased by 258% from 2012 to 2013 alone during sales events like Thanksgiving and Black Friday. While not every online retailer will see those numbers, they are still nothing to scoff at. Optimizing mobile should be a priority for eCommerce business models if they want to adapt to inevitable trends, stay competitive, and be in the forefront of their market. With that said, it’s one thing to know how important it is to do something but it’s another thing to know what to do. Magento is one of the best platforms for eCommerce but it is a challenging platform to build on if you’re doing it all yourself. Every site will follow a different web design concept […]

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2 years, 9 months ago
Continue Reading mobile-site-design

Web Redesign to Accommodate Mobile Dominance

For some businesses, mobile represents a significant portion of their traffic. If your business falls under this category, then you probably understand how important mobile web design is to your success. Mobile is getting more profitable and more business owners are seeing the value in investing into this area. Redesign is a logical course of action if your aim is to dominate the mobile search results and tie your customers into your mobile channel. To start off, you have to option between setting up a separate mobile website and a responsive site. If search engine optimization (SEO) is a channel that is being pursued, then responsive design is the way to go. The reason why is because responsive design allows for you to serve both desktop and mobile users with one website. Since one website is being used, the content and links being created will double in their value. It […]

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2 years, 9 months ago
Continue Reading mobile-web-design

Web Design for Mobile Devices – 5 Guidelines You Should Follow

Planning on building a mobile site to serve all your mobile users? This is a big undertaking because there is so much to do from optimizing for conversions, making sure your coding is clean, to adapting the images to different dimensions. There is a ton of things you can do to make sure that your design comes out right, but having some fundamental guidelines will help you minimize errors, build a solid infrastructure you can build on, and set your website up to attract more visitors. 1. Focus On Getting The UI Right Many companies often have a clean layout for their mobile sites but seem to choke up with their UI. The UI for a website, of course, is the navigation menu. Sometimes the navigation menu is too complex while other times it’s just unorganized. You want to put a lot of energy into the navigation menu because it […]

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2 years, 10 months ago