All posts tagged: Responsive Design

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Website Design Elements to Increase Conversion

Design trends come and go, but business goals will always be top of mind. To remain competitive, it’s necessary to regularly assess whether or not a website is making the connections needed to remain effective for the goals of a company that requires growth and revenue. A new or redesigned site can have all the bells and whistles of shiny new interactive and up-to-date features, but if it doesn’t align with the targeted user, the features become a roadblock on the path to conversion. Whether its new functionality or outdated imagery, a range of seemingly small things can hurt user experience and site performance. While a well-designed website may be a fully functional platform, conversion strategies must be approached in a customized manner to the business and user set. Even a few tweaks to an existing design can increase conversions by up to 75% upon implementation. Rethink Color Color has […]

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One week ago
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Approaching a Responsive Strategy With Flat Design

With the prevalence of connected devices in varying sizes and dimensions, the work of interface designers requires a mobile strategy – with responsive web design (RWD) being the optimal route. While responsive design does not require a singular aesthetic, interfaces designed with a flat approach work with a responsive approach must better than many other styles. Its clear that one of the main reasons flat design has taken shape, beyond usability and the rise of minimalism, is the development of responsive design. Personified by two-dimensional, clean, smooth, crisp edges and bright colors – flat design could be coined the ‘champion of usability’. Designers who employ flat design identify with a simplified, digital aesthetic, choosing to oppose artificial realism and intricacies in favor of simple iconography. Designers who embark on a scheme that requires a responsive design and employ the same old styles including fixed imagery, shading and drop shadows quickly realize that […]

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2 years, 26 days ago
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Responsive Design: Now More Than Ever

Responsive web design couldn’t have made its entrance and rise in the digital marketing industry at a more perfect time. With the new announcement from Google that mobile usability will count as a search ranking factor beginning in April 2015 – now is the time to pay attention. We’ve all known that mobile is rising quickly as a main platform for users across the board, but now the stakes are higher. Mobile search results will now reflect how mobile-friendly sites are, and if a website isn’t optimized for mobile browsing, it will most likely drop in ranking. Choosing Responsive Design There are more people using mobile devices today and companies have been struggling to set up and market mobile versions of their sites. This new design methodology takes away the necessity of building a separate mobile site and makes it easier for companies to deliver the best website user experience possible. Whether […]

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2 years, 1 month ago
Continue Reading mobile-site-design

Web Redesign to Accommodate Mobile Dominance

For some businesses, mobile represents a significant portion of their traffic. If your business falls under this category, then you probably understand how important mobile web design is to your success. Mobile is getting more profitable and more business owners are seeing the value in investing into this area. Redesign is a logical course of action if your aim is to dominate the mobile search results and tie your customers into your mobile channel. To start off, you have to option between setting up a separate mobile website and a responsive site. If search engine optimization (SEO) is a channel that is being pursued, then responsive design is the way to go. The reason why is because responsive design allows for you to serve both desktop and mobile users with one website. Since one website is being used, the content and links being created will double in their value. It […]

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2 years, 5 months ago
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Magento eCommerce CMS and Its Benefits

Choosing a content management system for your eCommerce store can be challenging. With all the choices you have available, it’s hard to really make a firm decision on which platform to go with. However, Magento eCommerce is one of the more popular platforms available and has distinct features that make it a solid choice. Here are some of the benefits this platform offers over others. First, Magento has some of most advanced features that an eCommerce platform can offer. You can do everything from setting various levels of permission to users, use multiple payment options for your shopping carts, integrate your site with many third party services, and more. If you shop around for eCommerce solutions, you’ll find that they are lacking many of the advanced features you’re looking for. With Magento, you can put everything you want into one solution. Second, Magento makes it easy to manage your eCommerce […]

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2 years, 8 months ago
Continue Reading Full Responsive Design

Why Do I Need a Responsive Site?

If you’ve been following the web design and eCommerce industry news, then you’re probably aware of what responsive web design is. Responsive design is a format that shows a version of your site according to what device is being used to access it. This process of takes place through creating multiple versions of your site and designing it so that the user gets the most optimal version of your website no matter what the format is. The question that’s probably on your mind is: “Why do I need a responsive site?” Well, one of the biggest changes that have occurred over the last few years is the increased usage of mobile devices to access the Internet. This trend has grown to the point that some websites are reporting twenty percent or more of their web traffic coming from mobile devices (smartphones & tablets). As a result, everyone has started to […]

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2 years, 10 months ago