All posts tagged: RWD

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Responsive Sites and Why They Work

No matter what the needs of a website are – from ecommerce to presentational – the feature that all sites share the necessity for is that of a consistent user experience across all devices that are used today. Rising above the rest in the success of this implementation are those sites that are designed in the responsive method, referred to as Responsive Web Design (RWD). How Does Responsive Work? When a site is designed in a responsive manner, the interface adapts to any and all screen sizes it is displayed on. Sites developed responsively are laid out to adapt to different screen resolutions, and more specifically allow for the easy display of a site design featuring multiple columns of content showing the same content on a smaller screen in a single column – all optimized for that specific screen. Why Does Responsive Work? Mobility Without responsive design, a mobile site […]

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9 months, 29 days ago
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The Interactive Storefront: Designing for Ecommerce

Online sales worldwide have reached an all time high in the trillions and it’s clear that the majority of consumers do much of their shopping, if not all, online. This trend is only on the upswing, and with that, technological developments must keep up to meet the demand. Much like being in a physical store, the digital storefront environment must be given a great deal of attention and designed to work for the customer. eCommerce design is no exception, following trends and standards that designers must implement for a company to have a competitive and thriving existence. Responsive More than half of the commerce traffic today is done on mobile devices.  Drop rates are rampant for sites that are not mobile-friendly equating to money left on the table for a business that has chosen not to optimize.  Delivering an optimal shopping experience with high quality imagery, zoom capabilities, scrolling and […]

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1 year, 8 months ago
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3 Benefits of Shifting to Responsive Web Design

With mobility becoming increasingly crucial for companies in any industry, it is fascinating to note that many businesses are still debating on whether or not to implement a mobile strategy. Being that top search engines have begun recommending responsive web design as a best practice for some time, companies must ask themselves a better question – why not pursue it? Responsive Web Design (RWD) is an innovative and highly effective way of designing for the web and its user, which changes how we view websites across web capable platforms.  The process of RWD consists of constructing a website so that, no matter what screen size a visitor is using, the site will respond and self adjust to fit that screen size. It seems almost too simple, yet companies are still considering if it’s worth investing in RWD. The benefits are far reaching, both for the user and the bottom line of the […]

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1 year, 9 months ago
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Approaching a Responsive Strategy With Flat Design

With the prevalence of connected devices in varying sizes and dimensions, the work of interface designers requires a mobile strategy – with responsive web design (RWD) being the optimal route. While responsive design does not require a singular aesthetic, interfaces designed with a flat approach work with a responsive approach must better than many other styles. Its clear that one of the main reasons flat design has taken shape, beyond usability and the rise of minimalism, is the development of responsive design. Personified by two-dimensional, clean, smooth, crisp edges and bright colors – flat design could be coined the ‘champion of usability’. Designers who employ flat design identify with a simplified, digital aesthetic, choosing to oppose artificial realism and intricacies in favor of simple iconography. Designers who embark on a scheme that requires a responsive design and employ the same old styles including fixed imagery, shading and drop shadows quickly realize that […]

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2 years, 1 month ago
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Responsive Design: Now More Than Ever

Responsive web design couldn’t have made its entrance and rise in the digital marketing industry at a more perfect time. With the new announcement from Google that mobile usability will count as a search ranking factor beginning in April 2015 – now is the time to pay attention. We’ve all known that mobile is rising quickly as a main platform for users across the board, but now the stakes are higher. Mobile search results will now reflect how mobile-friendly sites are, and if a website isn’t optimized for mobile browsing, it will most likely drop in ranking. Choosing Responsive Design There are more people using mobile devices today and companies have been struggling to set up and market mobile versions of their sites. This new design methodology takes away the necessity of building a separate mobile site and makes it easier for companies to deliver the best website user experience possible. Whether […]

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2 years, 2 months ago
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Responsive Web Design – Jump On!

Imagine – you walk into an office building and the walls are bare, the hallways are difficult to navigate, and the message of the company isn’t clear or is extremely complicated to decipher. As a customer, your immediate reaction is to turn on your heel and walk right out. Investing energy and time just to figure out what the company stands for will exhaust your audience and can lose your business countless leads and resources.

 Approach your website and brand design the same way that you would fashion your work environment or the design of your own home. Creating that immediate welcoming impression will draw your viewers in and pique their interest – and that’s where responsive web design comes in. Responsive web design (RWD) is the process of constructing your website so that, no matter what screen size a visitor is using, your website will respond and self adjust […]

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2 years, 7 months ago