All posts tagged: SEO

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Responsive Sites and Why They Work

No matter what the needs of a website are – from ecommerce to presentational – the feature that all sites share the necessity for is that of a consistent user experience across all devices that are used today. Rising above the rest in the success of this implementation are those sites that are designed in the responsive method, referred to as Responsive Web Design (RWD). How Does Responsive Work? When a site is designed in a responsive manner, the interface adapts to any and all screen sizes it is displayed on. Sites developed responsively are laid out to adapt to different screen resolutions, and more specifically allow for the easy display of a site design featuring multiple columns of content showing the same content on a smaller screen in a single column – all optimized for that specific screen. Why Does Responsive Work? Mobility Without responsive design, a mobile site […]

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9 months, 29 days ago
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Incorporating Video for Heightened User Engagement

The goal of a website is to draw in a user and convey the message that needs to be told. A well designed site crafts an experience for the user and takes every opportunity to connect with the audience and interacting at every angle. A solid content strategy, site architecture and usability testing can do incredible things for user engagement and conversion to create this connection, however, the scales are tipping for some toward a more interactive environment. The most effective experiential application to cultivate this connection, is the use of the moving image. As video becomes more and more prevalent through the immediate use of mobile phones with quality results, it’s become increasingly clear that this platform is an important part of a digital marketing strategy that will only continue to gain traction. We’ve extolled the virtues of visual storytelling across various platforms, and briefly touched on the use of video – here we go into […]

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2 years, 1 month ago