All posts tagged: UI

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Website Design Elements to Increase Conversion

Design trends come and go, but business goals will always be top of mind. To remain competitive, it’s necessary to regularly assess whether or not a website is making the connections needed to remain effective for the goals of a company that requires growth and revenue. A new or redesigned site can have all the bells and whistles of shiny new interactive and up-to-date features, but if it doesn’t align with the targeted user, the features become a roadblock on the path to conversion. Whether its new functionality or outdated imagery, a range of seemingly small things can hurt user experience and site performance. While a well-designed website may be a fully functional platform, conversion strategies must be approached in a customized manner to the business and user set. Even a few tweaks to an existing design can increase conversions by up to 75% upon implementation. Rethink Color Color has […]

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1 month, 7 days ago
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Creating a More Intuitive Web Design

Technology now plays such a large role in our daily lives – so it’s only natural that we’ve come to expect that it integrate seamlessly into our existence. Designing these experiences for the web – the ones that truly make a users life easier – aren’t created easily. A designer must think from concept to conversion, implementing both design principles and user preferences to meet the challenge of delivering a truly intuitive digital experience. They may not be aware of it, but users who have become familiar with specific elements in design behave in a certain way; depending on the intended result, designers must be vigilant to optimize their interface for user satisfaction. Your users shouldn’t have to figure out what they need to do in order to take a specific action. It should be natural for them to take the next action and get to their desired destination or create […]

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10 months, 15 days ago
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The Power of Color Psychology for Effective Web Design

When it comes to choosing colors for your website, it can be fun to just select what intuitively feels right. This might work well if you are an artist and about to establish your own, unique style without worrying about what the audience might think of you. If you are a business, however, you are most likely concerned about things like sales and marketing and, as a result, wonder which colors might be most beneficial in supporting all of your business efforts. In fact, selecting the right colors can not only help your overall marketing strategy, but it can impact your entire brand image and how prospective customers will perceive you. That is a very important perspective to consider, especially for certain industries where looking professional as opposed to playful, for example, could make all the difference between closing a deal and losing a customer. Let’s take a look at […]

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1 year, 7 months ago
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Designing A More Effective Hidden Menu

Guiding a user through an interface is perhaps one of the most important pathways a web designer can implement. Navigation is the main tool in guiding this experience, so it’s only fitting that there should be debate over new trends within menu design. Though a standard well-designed approach to navigation is ideal for most websites, the hidden menu has become increasingly popular. With the rise of a mobile-first strategy, a more pared down, minimalistic navigation has become the norm for screens across the board. By far, the most used method to employ the hidden menu is that of the hamburger menu. To refresh, the ‘hamburger menu’ is the application of a site hiding their menu navigation when a visitor first lands on the main page. The hidden menu information becomes visible when the visitor is ready to move on to additional information and clicks on the requested icon. This implementation of […]

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1 year, 8 months ago
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The Interactive Storefront: Designing for Ecommerce

Online sales worldwide have reached an all time high in the trillions and it’s clear that the majority of consumers do much of their shopping, if not all, online. This trend is only on the upswing, and with that, technological developments must keep up to meet the demand. Much like being in a physical store, the digital storefront environment must be given a great deal of attention and designed to work for the customer. eCommerce design is no exception, following trends and standards that designers must implement for a company to have a competitive and thriving existence. Responsive More than half of the commerce traffic today is done on mobile devices.  Drop rates are rampant for sites that are not mobile-friendly equating to money left on the table for a business that has chosen not to optimize.  Delivering an optimal shopping experience with high quality imagery, zoom capabilities, scrolling and […]

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1 year, 8 months ago
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The Evolution of Process: Agile Design

The praises of collaboration, creative briefs, project management styles and design thinking – though valid and effective – have all been sung. Creative teams are now looking to expand and experiment with new processes, moving far away from the traditional design project management style, hoping to crack the code in design process reinvention. With most creative teams working on projects ranging from UI/UX to content strategy, the process of agile design lends itself to an elastic, fluid journey to the end product. The agile approach is all about communication. The research, design/development, marketing, and customer support teams all need to be in constant conversation so that they know what needs to be done. Then, the information must be structured in a way that allows all the teams to play their respective roles to improve on the product in an organized way whether it’s changing the graphic design or fixing various […]

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1 year, 9 months ago