All posts tagged: usability

Continue Reading

Responsive Sites and Why They Work

No matter what the needs of a website are – from ecommerce to presentational – the feature that all sites share the necessity for is that of a consistent user experience across all devices that are used today. Rising above the rest in the success of this implementation are those sites that are designed in the responsive method, referred to as Responsive Web Design (RWD). How Does Responsive Work? When a site is designed in a responsive manner, the interface adapts to any and all screen sizes it is displayed on. Sites developed responsively are laid out to adapt to different screen resolutions, and more specifically allow for the easy display of a site design featuring multiple columns of content showing the same content on a smaller screen in a single column – all optimized for that specific screen. Why Does Responsive Work? Mobility Without responsive design, a mobile site […]

0
1 year, 3 months ago
Continue Reading

Simplicity Rules: Using White Space In Web Design

When it comes to web design in today’s environment, less is more. Internet users are inundated with a barrage of search engine results, ads, and websites that are all competing for their attention. That’s why it’s a better idea to go with a minimalistic, clean and modern website design over something that’s visually flashy or busy. A design that’s minimal only includes the essential elements so that it gets users to focus on the core message while also inviting them to learn more. One of the best ways to approach a minimalist aesthetic is through the use of white space, also referred to as negative space. White space is a powerful way guide a user around an interface in an intuitive manner, but is often neglected and replaced by the overuse of imagery and content. It’s important to note that white space is defined by the amount of space around […]

2
2 years, 4 months ago
Continue Reading

Responsive Design: Now More Than Ever

Responsive web design couldn’t have made its entrance and rise in the digital marketing industry at a more perfect time. With the new announcement from Google that mobile usability will count as a search ranking factor beginning in April 2015 – now is the time to pay attention. We’ve all known that mobile is rising quickly as a main platform for users across the board, but now the stakes are higher. Mobile search results will now reflect how mobile-friendly sites are, and if a website isn’t optimized for mobile browsing, it will most likely drop in ranking. Choosing Responsive Design There are more people using mobile devices today and companies have been struggling to set up and market mobile versions of their sites. This new design methodology takes away the necessity of building a separate mobile site and makes it easier for companies to deliver the best website user experience possible. Whether […]

0
2 years, 8 months ago
Continue Reading

The Height of UX: Interaction Design

Interaction design (or IxD), though not quite as buzzed about as some methodologies, can be seen as the umbrella of User Experience. By looking closely at the human and digital connection, interaction designers can optimize the flow of process by a user making apps and sites more user-friendly. The parts and pieces that comprise Interaction Design are a culmination of user experience (UX) best practices. Interaction designers must approach the process from a lower-tech, more humanistic perspective as the goal is to create a system that speaks the language of the user and use familiar concepts. Many of the processes followed by interaction designers have cross over with UX/UI design strategies but unionize the outcome and tailor toward the user. Discovery Coming from a human perspective, an interaction designer must develop user personas much like building a marketing or branding campaign strategy. Being aware of how different people react to varying […]

1
2 years, 8 months ago
Continue Reading

5 Fundamental Elements of Website Layout

A truly effective web design is judged not by a creative director or site owners, but ultimately by the site user. The greatest of importance has been placed on relevancy and usability – with design playing second fiddle. Layout, while related to the overall design of a site, is truly about the experience of moving through an interface, being able to easily identify and locate what is needed as quickly and intuitively as possible. Ideate To begin, while it may seem rudimentary, it is helpful to get thoughts on paper – even sketches. Many designers jump right to the comfort of their CS thinking that inspiration and innovation will come. Taking a moment to gather information and content from a kick off, truly taking into consideration the needs of a user will bring ultimate payoff in conversion rates. Wireframe Technically speaking, Wireframing has become important step in any screen design […]

2
2 years, 9 months ago