All posts tagged: usability

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The Ecommerce Toolbox: Increasing Conversion With UX Design Strategies

The core goal of a website site is to make the journey as easy as possible for the consumer – so attention to user experience is key. Even focusing on a small set of e-commerce UX design essentials, a site can become more intuitive almost immediately. When shopping online, consumers generally have a goal in mind, and thus – a task-driven pursuit. One of the main things that can be done to improve this experience is to analyze the main navigation of a site to ensure that primary navigation is organized and reflective of the product hierarchy system. Ease of use within the navigation will also allow the user to feel comfortable enough to explore, knowing they can get back to their destination if needed – but encouraging more movement around the site in less clicks, the comparison of product and a higher rate of conversion for the business. Operating an […]

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14 days ago
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7 Website Design Elements That Increase Sales

Once a website design is launched, its a continuous process of constant improvement in order to maximize conversion. Whether it’s through data, analytics or user feedback – leveraging these findings is essential to fine-tuning a website to deliver the sales needed to sustain and grow a business. With a website already in place, optimizing design elements is a relatively straightforward process that can provide a boost across multiple areas of a business. Color According to a KissMetrics psychology of color report, it takes a mere minute and a half for a customer to form an opinion about a product and roughly 75% of that interaction is determined by the color of the product alone. Of course, color choice goes beyond product and a keen focus should be placed on color choice for call-to-action buttons, and navigation elements as well as overall design aspects. Headlines With users attention at a minimum, websites […]

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3 months, 9 days ago
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Responsive Sites and Why They Work

No matter what the needs of a website are – from ecommerce to presentational – the feature that all sites share the necessity for is that of a consistent user experience across all devices that are used today. Rising above the rest in the success of this implementation are those sites that are designed in the responsive method, referred to as Responsive Web Design (RWD). How Does Responsive Work? When a site is designed in a responsive manner, the interface adapts to any and all screen sizes it is displayed on. Sites developed responsively are laid out to adapt to different screen resolutions, and more specifically allow for the easy display of a site design featuring multiple columns of content showing the same content on a smaller screen in a single column – all optimized for that specific screen. Why Does Responsive Work? Mobility Without responsive design, a mobile site […]

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1 year, 9 months ago
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Simplicity Rules: Using White Space In Web Design

When it comes to web design in today’s environment, less is more. Internet users are inundated with a barrage of search engine results, ads, and websites that are all competing for their attention. That’s why it’s a better idea to go with a minimalistic, clean and modern website design over something that’s visually flashy or busy. A design that’s minimal only includes the essential elements so that it gets users to focus on the core message while also inviting them to learn more. One of the best ways to approach a minimalist aesthetic is through the use of white space, also referred to as negative space. White space is a powerful way guide a user around an interface in an intuitive manner, but is often neglected and replaced by the overuse of imagery and content. It’s important to note that white space is defined by the amount of space around […]

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2 years, 10 months ago
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Responsive Design: Now More Than Ever

Responsive web design couldn’t have made its entrance and rise in the digital marketing industry at a more perfect time. With the new announcement from Google that mobile usability will count as a search ranking factor beginning in April 2015 – now is the time to pay attention. We’ve all known that mobile is rising quickly as a main platform for users across the board, but now the stakes are higher. Mobile search results will now reflect how mobile-friendly sites are, and if a website isn’t optimized for mobile browsing, it will most likely drop in ranking. Choosing Responsive Design There are more people using mobile devices today and companies have been struggling to set up and market mobile versions of their sites. This new design methodology takes away the necessity of building a separate mobile site and makes it easier for companies to deliver the best website user experience possible. Whether […]

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3 years, 2 months ago
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The Height of UX: Interaction Design

Interaction design (or IxD), though not quite as buzzed about as some methodologies, can be seen as the umbrella of User Experience. By looking closely at the human and digital connection, interaction designers can optimize the flow of process by a user making apps and sites more user-friendly. The parts and pieces that comprise Interaction Design are a culmination of user experience (UX) best practices. Interaction designers must approach the process from a lower-tech, more humanistic perspective as the goal is to create a system that speaks the language of the user and use familiar concepts. Many of the processes followed by interaction designers have cross over with UX/UI design strategies but unionize the outcome and tailor toward the user. Discovery Coming from a human perspective, an interaction designer must develop user personas much like building a marketing or branding campaign strategy. Being aware of how different people react to varying […]

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3 years, 2 months ago