All posts tagged: User Experience

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Take Note: Web Design Trends To Watch

It’s an essential part of staying competitive in the current market – keeping up to date with trends. Regardless of industry, any company, brand or organization who is interested in remaining relevant must stay current and aware of web design trends, news, and solutions in the quickly changing digital landscape. While web design is known for having quickly changing lists of trends, it’s important to note that much of web design evolves, meaning techniques may remain fundamentally the same, but their technology and/or ease of implementation may change.` AI & Conversational Interfaces For many, AI may seem complicated, but with technology advancing at such a quick pace – its become an essential part of doing business online. Particularly for ecommerce – chatbots have gained ground becoming more sophisticated, allowing businesses to manage and streamline their customer service front-lines. Allowing businesses to lower their overhead, today’s AI features include smoother conversations […]

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1 month, 17 days ago
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Authenticity vs. Trust in The Digital Environment

In a traditional setting, without the vast spaces that a digital environment allows, authenticity and trust were more of a tangible quality that customers or clients could see and feel. With this confidence factor, consumers were easily able to make informed decisions, purchases and build relationships based on a face to face interaction with the product, service or brand representative themselves. Today – with much of business being conducted over some sort of digital divide, be it eCommerce, project management or video conference – there is a level of trust that much be lent from each side in order to fulfill a successful transition leading to a sustained relationship. One of the biggest questions for organizations operating online is how to not only give the perception of authenticity, but actually BE authentic. With users across the globe, the viability of a business rests on user experience and the resulting presence […]

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4 months, 30 days ago
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The Important Role of Icons in UX Design

There is arguably no better avenue to make a stronger brand presentation than to maintain consistent graphic elements throughout an interface. Icons are the ideal vehicle to deliver this consistent look and feel, and it can be surprising how much leverage they have in conveying the perspective of an entire website. Well crafted and designed icons bring unification to a user’s website experience and are a critical part of the website design process. Lending a great deal to the overall style of the design, they are essential in helping promote recognition, usability and an intuitive experience. In fact, the most effective icons are the ones that go virtually unnoticed due to the fact that they blend so seamlessly with the design of the interface. Acting as a visual representation of content, icons are a component of visual storytelling – in its most basic of forms. Delivering core information to the […]

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6 months, 11 days ago
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Website Design Elements to Increase Conversion

Design trends come and go, but business goals will always be top of mind. To remain competitive, it’s necessary to regularly assess whether or not a website is making the connections needed to remain effective for the goals of a company that requires growth and revenue. A new or redesigned site can have all the bells and whistles of shiny new interactive and up-to-date features, but if it doesn’t align with the targeted user, the features become a roadblock on the path to conversion. Whether its new functionality or outdated imagery, a range of seemingly small things can hurt user experience and site performance. While a well-designed website may be a fully functional platform, conversion strategies must be approached in a customized manner to the business and user set. Even a few tweaks to an existing design can increase conversions by up to 75% upon implementation. Rethink Color Color has […]

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7 months, 26 days ago
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Content Before Design: Delivering a Better User Experience

There’s no doubt that design is a huge factor for web design to engage users – but for for many projects, it is the only aspect that is really given any weight with all other elements expected to simply ‘fall into place’. This is where the web design can go very wrong. The myth that design should be the driver of a project has launched countless sites that don’t truly respect or understand the user. Very often, when kicking off a project, both client and designers cut right to the chase creating wireframes and comps with placeholder text which can, and usually delivers a design that is well received, but not based in reality. As a result, text and contextual imagery are shoved into places that weren’t built to hold them. Your classic square peg round hole – not ideal for the optimal user experience. When all the elements are pared […]

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1 year, 10 months ago
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Site Architecture: Designing for Context

Have you ever wondered how you should be structuring your website? What would be the best way to wire-frame the site and get desired sitemap? For instance, how should you structure the navigation menu? What kind of pages should be grouped together? What kind of layout and design should the pages follow? Just thinking about the whole process can be overwhelming with most companies ending up getting lazy with their site design and architecture, resulting in a website that is structured in a way that feels natural to them. What these companies don’t know is that most of the time, they hardly feel natural for the end users. While smaller sites (around five to ten pages) do not really need much site architecture planning – big sites, whether content, image or product based – depend on them to thrive. A properly organized site will provide relevant content while also connecting users to […]

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2 years, 1 month ago