All posts tagged: User Interface Design

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Website Design Elements to Increase Conversion

Design trends come and go, but business goals will always be top of mind. To remain competitive, it’s necessary to regularly assess whether or not a website is making the connections needed to remain effective for the goals of a company that requires growth and revenue. A new or redesigned site can have all the bells and whistles of shiny new interactive and up-to-date features, but if it doesn’t align with the targeted user, the features become a roadblock on the path to conversion. Whether its new functionality or outdated imagery, a range of seemingly small things can hurt user experience and site performance. While a well-designed website may be a fully functional platform, conversion strategies must be approached in a customized manner to the business and user set. Even a few tweaks to an existing design can increase conversions by up to 75% upon implementation. Rethink Color Color has […]

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One week ago
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Color Theory from the Digital Perspective

Our everyday experiences teach us that color has value well beyond what we see. It complements our moods, helps us stop or go, and reminds us of memories held in the mind’s jar. It is the constant importance of color recognition that makes color theory so important to digital design. The interface colors of a website can and will affect how individuals perceive a brand of produce. As mentioned, colors dictate emotion; further, different colors correlate to different states of being, as theorized and proved by psychologists and businesses for years – big businesses use colors to affect emotions (and consequently, decisions). Brands want to stand out in people’s minds, creating positive associations and making it more likely to recall in the future. The site and logo should be easily recognizable by an audience, and correlated to your service or product library. Color theory and color relationships are a central and often overlooked area of interface design. Taking an in-depth […]

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1 year, 11 months ago
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Approaching a Responsive Strategy With Flat Design

With the prevalence of connected devices in varying sizes and dimensions, the work of interface designers requires a mobile strategy – with responsive web design (RWD) being the optimal route. While responsive design does not require a singular aesthetic, interfaces designed with a flat approach work with a responsive approach must better than many other styles. Its clear that one of the main reasons flat design has taken shape, beyond usability and the rise of minimalism, is the development of responsive design. Personified by two-dimensional, clean, smooth, crisp edges and bright colors – flat design could be coined the ‘champion of usability’. Designers who employ flat design identify with a simplified, digital aesthetic, choosing to oppose artificial realism and intricacies in favor of simple iconography. Designers who embark on a scheme that requires a responsive design and employ the same old styles including fixed imagery, shading and drop shadows quickly realize that […]

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2 years, 26 days ago
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Design an Experience, Not Just a Campaign

We’ve all heard the drill: we need a phenomenal user experience and interface, and fast! Create, create, create and do not forget to make it personable and technologically advanced. Businesses have become so focused on the entire package that they have forgotten about the most important thing: brand personality and warmth. Find Your Roots Go deep into the story you’re telling, and that story is multifaceted. The creator of the brand wants to evoke specific emotions in their viewers – does it accomplish that? What sort of information does the audience require, and how do they glean value from your brand? Meaning, what is that unique factor that distinguishes your brand from the competition, why should your intended users favor you over others? You know what that is. Focus on it and be proud and supportive of your story without overdoing it. From the other perspective, your users are processing […]

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2 years, 1 month ago
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Parallax: the Good, the Bad and the Flashy

One of the most implemented and trending web design trends right now is parallax design. Parallax design is a design that utilizes background images in a way that creates a visual effect. It is most commonly used in long pages where the content unfolds. As the user scrolls down the page, images change as if it’s an interactive visual presentation or almost like a comic book. Used as a point of reference to align oneself when observing more distant objects, parallax was built from the multiplane camera technique and was used in classic animation since the 1930s. Companies are using this design method on the websites to showcase the products, display engaging content, and tell a visual story. And there are plenty of reasons why. The Upside This design can really wow users and get them committed to your content. It is incredibly engaging because of the simple fact that a […]

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2 years, 2 months ago
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Rebranding a Website the Right Way

If you think that your web design is less than stellar and is missing that “supercool” factor that makes it impactful, you need to think about rebranding. This is especially the case if you think that your website is lacking an identity or some kind of presentation and message that your audience really resonates with. But in order to rebrand properly, you have to make sure that the elements that are working remain in place and the ones that are not working are replaced. Here are a few tips to help you through the process. Tip #1: In Most Cases, Keep Your Brand Name Choosing a new brand name can leave your existing customers confused. You may think that your old brand name may not be as impactful but it probably has significant value if you are well known in the industry. On the other hand, if your brand has […]

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2 years, 9 months ago