All posts tagged: User Interface Design

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Parallax: the Good, the Bad and the Flashy

One of the most implemented and trending web design trends right now is parallax design. Parallax design is a design that utilizes background images in a way that creates a visual effect. It is most commonly used in long pages where the content unfolds. As the user scrolls down the page, images change as if it’s an interactive visual presentation or almost like a comic book. Used as a point of reference to align oneself when observing more distant objects, parallax was built from the multiplane camera technique and was used in classic animation since the 1930s. Companies are using this design method on the websites to showcase the products, display engaging content, and tell a visual story. And there are plenty of reasons why. The Upside This design can really wow users and get them committed to your content. It is incredibly engaging because of the simple fact that a […]

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2 years, 7 months ago
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Rebranding a Website the Right Way

If you think that your web design is less than stellar and is missing that “supercool” factor that makes it impactful, you need to think about rebranding. This is especially the case if you think that your website is lacking an identity or some kind of presentation and message that your audience really resonates with. But in order to rebrand properly, you have to make sure that the elements that are working remain in place and the ones that are not working are replaced. Here are a few tips to help you through the process. Tip #1: In Most Cases, Keep Your Brand Name Choosing a new brand name can leave your existing customers confused. You may think that your old brand name may not be as impactful but it probably has significant value if you are well known in the industry. On the other hand, if your brand has […]

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3 years, 2 months ago
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Why Do I Need a Responsive Site?

If you’ve been following the web design and eCommerce industry news, then you’re probably aware of what responsive web design is. Responsive design is a format that shows a version of your site according to what device is being used to access it. This process of takes place through creating multiple versions of your site and designing it so that the user gets the most optimal version of your website no matter what the format is. The question that’s probably on your mind is: “Why do I need a responsive site?” Well, one of the biggest changes that have occurred over the last few years is the increased usage of mobile devices to access the Internet. This trend has grown to the point that some websites are reporting twenty percent or more of their web traffic coming from mobile devices (smartphones & tablets). As a result, everyone has started to […]

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3 years, 2 months ago
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Moving Towards Better Corporate Web Design

While sales oriented websites need to be designed for attention and conversion, the same strategies and goals do not apply to corporate web design. Corporate websites have the goal of marketing the brand, creating a positive perception in the eyes of the public, and/or leaving a positive lasting impression. These goals come with their own set of unique challenges that require a different approach to web design.

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3 years, 7 months ago