All posts tagged: user interface

Continue Reading artversion-web-design-minimalism

What’s Next: Minimalism vs. Maximalism in Web Design

For years, minimalism in web design has reigned supreme. Whether it’s for reasons of usability, user experience or aesthetics – a simplistic approach to web design is both recognizable and appealing to modern tastes. Recently, however, taking note from other high design industries, a ‘more is more’ philosophy has taken shape. Both taking cues from fashion, interior design and film, minimalism and maximalism are complex initiatives that must be applied appropriately for the brand being represented. Maximalism Goes Digital A bridge to experiential design, maximalism allows for a variety of color, font, pattern and vast visual elements. While this may sound like too many elements all in one, a maximalist approach can be highly effective in authentically representing a brand. When done well, the resulting interface can result in an impactful and often impressive experience. A maximalist approach is about decadence, fantasy and the creation of another world. Taking the […]

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1 month, 9 days ago
Continue Reading artversion-icon-design

The Important Role of Icons in UX Design

There is arguably no better avenue to make a stronger brand presentation than to maintain consistent graphic elements throughout an interface. Icons are the ideal vehicle to deliver this consistent look and feel, and it can be surprising how much leverage they have in conveying the perspective of an entire website. Well crafted and designed icons bring unification to a user’s website experience and are a critical part of the website design process. Lending a great deal to the overall style of the design, they are essential in helping promote recognition, usability and an intuitive experience. In fact, the most effective icons are the ones that go virtually unnoticed due to the fact that they blend so seamlessly with the design of the interface. Acting as a visual representation of content, icons are a component of visual storytelling – in its most basic of forms. Delivering core information to the […]

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8 months, 20 days ago