All posts tagged: UX Design

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Website Design Elements to Increase Conversion

Design trends come and go, but business goals will always be top of mind. To remain competitive, it’s necessary to regularly assess whether or not a website is making the connections needed to remain effective for the goals of a company that requires growth and revenue. A new or redesigned site can have all the bells and whistles of shiny new interactive and up-to-date features, but if it doesn’t align with the targeted user, the features become a roadblock on the path to conversion. Whether its new functionality or outdated imagery, a range of seemingly small things can hurt user experience and site performance. While a well-designed website may be a fully functional platform, conversion strategies must be approached in a customized manner to the business and user set. Even a few tweaks to an existing design can increase conversions by up to 75% upon implementation. Rethink Color Color has […]

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One week ago
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Content Before Design: Delivering a Better User Experience

There’s no doubt that design is a huge factor for web design to engage users – but for for many projects, it is the only aspect that is really given any weight with all other elements expected to simply ‘fall into place’. This is where the web design can go very wrong. The myth that design should be the driver of a project has launched countless sites that don’t truly respect or understand the user. Very often, when kicking off a project, both client and designers cut right to the chase creating wireframes and comps with placeholder text which can, and usually delivers a design that is well received, but not based in reality. As a result, text and contextual imagery are shoved into places that weren’t built to hold them. Your classic square peg round hole – not ideal for the optimal user experience. When all the elements are pared […]

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1 year, 2 months ago
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Site Architecture: Designing for Context

Have you ever wondered how you should be structuring your website? What would be the best way to wire-frame the site and get desired sitemap? For instance, how should you structure the navigation menu? What kind of pages should be grouped together? What kind of layout and design should the pages follow? Just thinking about the whole process can be overwhelming with most companies ending up getting lazy with their site design and architecture, resulting in a website that is structured in a way that feels natural to them. What these companies don’t know is that most of the time, they hardly feel natural for the end users. While smaller sites (around five to ten pages) do not really need much site architecture planning – big sites, whether content, image or product based – depend on them to thrive. A properly organized site will provide relevant content while also connecting users to […]

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1 year, 5 months ago
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5 Tips for Designing Sites with User Experience In Mind

There’s a limitless number of things that you can do to improve your UX design. What you have to understand is that not all the advice you read about will be relevant to your website. Some changes will also be far more impactful than others, so you want to make sure you implement the right changes with the limited resources that are available to you. Here is a small list of cherry-picked tips to designing sites with user experience in mind to get you started. 1. Simplify Your Website You still see websites that have multiple navigation bars, widget boxes, and ads strewn out all over the place. This negatively impacts the user experience. UX design is about providing the right elements in the right context. If you have a navigation bar for related articles, why not just add it to the bottom of the main content? If you have […]

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1 year, 6 months ago
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Driven By Feedback: Adaptive Web Design

There’s no denying that delivering a mobile friendly interface is a major element in a web design strategy today – in fact, according to search engines and the user population – it’s a requirement for a chance to thrive. Along with these prerequisites for digital business, website owners must first navigate the landscape of choosing what kind of accessibility their site will have, or more importantly – what their user requires. Responsive Web Design has gained ground at a fast pace with the help of SEO specifications and has proven highly effective in delivering a fluid and consistent user experience across all devices. Though RWD has enjoyed the spotlight for some time, an alternate option  – Adaptive Web Design – has taken hold. An interface that is implemented with Adaptive Web Design (AWD) is specified to the device that is being used for the site. Through the use of the server, […]

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1 year, 9 months ago
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Simplicity Rules: Using White Space In Web Design

When it comes to web design in today’s environment, less is more. Internet users are inundated with a barrage of search engine results, ads, and websites that are all competing for their attention. That’s why it’s a better idea to go with a minimalistic, clean and modern website design over something that’s visually flashy or busy. A design that’s minimal only includes the essential elements so that it gets users to focus on the core message while also inviting them to learn more. One of the best ways to approach a minimalist aesthetic is through the use of white space, also referred to as negative space. White space is a powerful way guide a user around an interface in an intuitive manner, but is often neglected and replaced by the overuse of imagery and content. It’s important to note that white space is defined by the amount of space around […]

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1 year, 9 months ago