All posts tagged: UX Design

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Simplicity Rules: Using White Space In Web Design

When it comes to web design in today’s environment, less is more. Internet users are inundated with a barrage of search engine results, ads, and websites that are all competing for their attention. That’s why it’s a better idea to go with a minimalistic, clean and modern website design over something that’s visually flashy or busy. A design that’s minimal only includes the essential elements so that it gets users to focus on the core message while also inviting them to learn more. One of the best ways to approach a minimalist aesthetic is through the use of white space, also referred to as negative space. White space is a powerful way guide a user around an interface in an intuitive manner, but is often neglected and replaced by the overuse of imagery and content. It’s important to note that white space is defined by the amount of space around […]

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2 years, 2 months ago
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Design an Experience, Not Just a Campaign

We’ve all heard the drill: we need a phenomenal user experience and interface, and fast! Create, create, create and do not forget to make it personable and technologically advanced. Businesses have become so focused on the entire package that they have forgotten about the most important thing: brand personality and warmth. Find Your Roots Go deep into the story you’re telling, and that story is multifaceted. The creator of the brand wants to evoke specific emotions in their viewers – does it accomplish that? What sort of information does the audience require, and how do they glean value from your brand? Meaning, what is that unique factor that distinguishes your brand from the competition, why should your intended users favor you over others? You know what that is. Focus on it and be proud and supportive of your story without overdoing it. From the other perspective, your users are processing […]

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2 years, 5 months ago
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Keep An Eye On These 4: Design Trends II

Evolve, evolve, evolve. Isn’t that what adaptation is all about? Creating a space of innovation and creativity, keeping up with all of the fleeting and design-changing trends that emerge almost faster than we can handle. Almost! Here are 4 of the design trends that have been identified for the big leagues this year: Huge Background Images Using high-quality images as huge, beautiful backgrounds is expected to be one of the main trends of 2015, accompanied by poignant copy and eye-catching typography. Some parallax elements will be incorporated as well, as web design moves toward fluidity (it’s all about making it easy on the eyes). Mobile-Focused Branding More and more brands are finding that their user base has drastically increased their mobile usage. Optimizing websites for mobile, therefore, is crucial for most businesses; ensuring that your user has the optimal experience when interacting with your site is of utmost importance. Mobile […]

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2 years, 7 months ago
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5 Design Secrets You’ve Been Waiting For

Let’s face it – we know you’ve been wondering how web designers create compelling images and engaging graphics, wanting to know what their secrets are for effective web design. The ability to save time while maintaining high levels of productivity is a long-cultivated skill, but some designers were willing to share their great designing tips. 

 Aesthetics are obviously important when designing a site – the human eye is drawn to pleasing colors and images. But does impeccable design truly matter? (Well, yes.) Functionality is crucial, allowing your users to navigate through your site with ease and intuitiveness. While customers may leave your site if they feel that not enough attention was given to visual design, they will definitely leave your website if they cannot perform the intended functions or even get through the pages. The best combination would be to have an aesthetically pleasing website that also provides an […]

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2 years, 9 months ago
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Parallax: Bringing Images to Life

The concept of parallax is scientifically fascinating. Used as a point of reference to align oneself when observing more distant objects, parallax was built from the multiplane camera technique and was used in classic animation since the 1930s. Since it builds dimension and makes the user experience seem almost 3-D, websites have heartily embraced the effect, including it in design and creating an interactive user experience. Creating dimension through a layering effect, it enhances the illusion of depth and draws viewers’ attention. Allowing for the creation of a charismatic, interactive user experience, with the potential to improve overall visual appeal, this method has blasted the web design industry forward. Parallax displaces the apparent positions of objects viewed along two different lines of sight – put simply, it is the way that we obtain depth from what we perceive and align ourselves. The scrolling effects allow the user to consume content […]

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2 years, 9 months ago