All posts tagged: UX

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The Interactive Storefront: Designing for Ecommerce

Online sales worldwide have reached an all time high in the trillions and it’s clear that the majority of consumers do much of their shopping, if not all, online. This trend is only on the upswing, and with that, technological developments must keep up to meet the demand. Much like being in a physical store, the digital storefront environment must be given a great deal of attention and designed to work for the customer. eCommerce design is no exception, following trends and standards that designers must implement for a company to have a competitive and thriving existence. Responsive More than half of the commerce traffic today is done on mobile devices.  Drop rates are rampant for sites that are not mobile-friendly equating to money left on the table for a business that has chosen not to optimize.  Delivering an optimal shopping experience with high quality imagery, zoom capabilities, scrolling and […]

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2 years, 17 days ago
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The Evolution of Process: Agile Design

The praises of collaboration, creative briefs, project management styles and design thinking – though valid and effective – have all been sung. Creative teams are now looking to expand and experiment with new processes, moving far away from the traditional design project management style, hoping to crack the code in design process reinvention. With most creative teams working on projects ranging from UI/UX to content strategy, the process of agile design lends itself to an elastic, fluid journey to the end product. The agile approach is all about communication. The research, design/development, marketing, and customer support teams all need to be in constant conversation so that they know what needs to be done. Then, the information must be structured in a way that allows all the teams to play their respective roles to improve on the product in an organized way whether it’s changing the graphic design or fixing various […]

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2 years, 1 month ago
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Driven By Feedback: Adaptive Web Design

There’s no denying that delivering a mobile friendly interface is a major element in a web design strategy today – in fact, according to search engines and the user population – it’s a requirement for a chance to thrive. Along with these prerequisites for digital business, website owners must first navigate the landscape of choosing what kind of accessibility their site will have, or more importantly – what their user requires. Responsive Web Design has gained ground at a fast pace with the help of SEO specifications and has proven highly effective in delivering a fluid and consistent user experience across all devices. Though RWD has enjoyed the spotlight for some time, an alternate option  – Adaptive Web Design – has taken hold. An interface that is implemented with Adaptive Web Design (AWD) is specified to the device that is being used for the site. Through the use of the server, […]

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2 years, 2 months ago
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Simplicity Rules: Using White Space In Web Design

When it comes to web design in today’s environment, less is more. Internet users are inundated with a barrage of search engine results, ads, and websites that are all competing for their attention. That’s why it’s a better idea to go with a minimalistic, clean and modern website design over something that’s visually flashy or busy. A design that’s minimal only includes the essential elements so that it gets users to focus on the core message while also inviting them to learn more. One of the best ways to approach a minimalist aesthetic is through the use of white space, also referred to as negative space. White space is a powerful way guide a user around an interface in an intuitive manner, but is often neglected and replaced by the overuse of imagery and content. It’s important to note that white space is defined by the amount of space around […]

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2 years, 2 months ago
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5 Ways to Use Visual Storytelling for Web

Visual narrative, when combined with the right measure of image and often sound, creates a level of connection and intrigue that no other technique can achieve. Emotion, anticipation and stimulation reward the active participant with a resulting heightened engagement for the site owner. Alternately, average (static) content puts the user in a passive mode where they either consume the content or leave the website altogether. Visual stories, on the other hand, are interactive and get people to commit themselves to your story. There are several effective platforms to apply visual storytelling in the digital environment. Working with a content team to develop stories and narrative around the brand, and a creative team to implement the visuals will deliver the best outcome. #1: Use Your Words Storytelling via typography can be effective, however, the content must be relevant and cohesive. Taking into consideration the idea of cognitive fluency, many users only read […]

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2 years, 3 months ago
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The Scrolling Site: Getting It Right for The User

Believe it or not, at one point, in the not so distant past- scrolling was a major faux pas. The mantra of ‘above/below the fold’ rules were ubiquitous with designers working to get as much information as possible into the immediately seen space that ultimately would overwhelm the user. Along with technology, the user has evolved. With the popularity and prevalence of parallax, so much has changed – including user preference and their interest in truly connecting and engaging with the content they are looking for. Scrolling has become an ally of both the user and designer alike – and with screen resolution improving it seems on a daily basis, this trend is only on the rise. While standard scrolling is not a new trend, though the proper implementation of it’s features are a hotly contested debate. With sites developing more in depth content and the prevalence of parallax and animated […]

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2 years, 3 months ago