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Material Design: What Is It And How Can It Help Your User Experience?

Initially developed by Google, material design is described as a ‘design language’, integrating aspects of flat design with movement and shadows that produce a slight 3D effect to selected graphical elements. Featuring grid-based layouts, responsive animations and transitions, padding, and depth effects such as lighting and shadows the design was initiated by cutting elements of the interface, namely icons, out of paper to get a feel for how shadows were cast over them in a real life setting. As described by it’s creators, material design is ‘grounded in tactile reality, inspired by the study of paper and ink, yet technologically advanced and open to imagination and magic.’ Google’s recent update to its iOS app integrates this web design trend. Delightfully analog in it’s cut and paste development, material design is as steeped in data, testing and analysis as you can get. In many ways, material design takes flat design to the next […]

3 years, 7 months ago