All posts tagged: Web Design

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7 Website Design Elements That Increase Sales

Once a website design is launched, its a continuous process of constant improvement in order to maximize conversion. Whether it’s through data, analytics or user feedback – leveraging these findings is essential to fine-tuning a website to deliver the sales needed to sustain and grow a business. With a website already in place, optimizing design elements is a relatively straightforward process that can provide a boost across multiple areas of a business. Color According to a KissMetrics psychology of color report, it takes a mere minute and a half for a customer to form an opinion about a product and roughly 75% of that interaction is determined by the color of the product alone. Of course, color choice goes beyond product and a keen focus should be placed on color choice for call-to-action buttons, and navigation elements as well as overall design aspects. Headlines With users attention at a minimum, websites […]

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8 months, 9 days ago
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What’s Next: Minimalism vs. Maximalism in Web Design

For years, minimalism in web design has reigned supreme. Whether it’s for reasons of usability, user experience or aesthetics – a simplistic approach to web design is both recognizable and appealing to modern tastes. Recently, however, taking note from other high design industries, a ‘more is more’ philosophy has taken shape. Both taking cues from fashion, interior design and film, minimalism and maximalism are complex initiatives that must be applied appropriately for the brand being represented. Maximalism Goes Digital A bridge to experiential design, maximalism allows for a variety of color, font, pattern and vast visual elements. While this may sound like too many elements all in one, a maximalist approach can be highly effective in authentically representing a brand. When done well, the resulting interface can result in an impactful and often impressive experience. A maximalist approach is about decadence, fantasy and the creation of another world. Taking the […]

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9 months, 6 days ago
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Take Note: Web Design Trends To Watch

It’s an essential part of staying competitive in the current market – keeping up to date with trends. Regardless of industry, any company, brand or organization who is interested in remaining relevant must stay current and aware of web design trends, news, and solutions in the quickly changing digital landscape. While web design is known for having quickly changing lists of trends, it’s important to note that much of web design evolves, meaning techniques may remain fundamentally the same, but their technology and/or ease of implementation may change.` AI & Conversational Interfaces For many, AI may seem complicated, but with technology advancing at such a quick pace – its become an essential part of doing business online. Particularly for ecommerce – chatbots have gained ground becoming more sophisticated, allowing businesses to manage and streamline their customer service front-lines. Allowing businesses to lower their overhead, today’s AI features include smoother conversations […]

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11 months, 23 days ago
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Authenticity vs. Trust in The Digital Environment

In a traditional setting, without the vast spaces that a digital environment allows, authenticity and trust were more of a tangible quality that customers or clients could see and feel. With this confidence factor, consumers were easily able to make informed decisions, purchases and build relationships based on a face to face interaction with the product, service or brand representative themselves. Today – with much of business being conducted over some sort of digital divide, be it eCommerce, project management or video conference – there is a level of trust that much be lent from each side in order to fulfill a successful transition leading to a sustained relationship. One of the biggest questions for organizations operating online is how to not only give the perception of authenticity, but actually BE authentic. With users across the globe, the viability of a business rests on user experience and the resulting presence […]

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1 year, 3 months ago
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The Important Role of Icons in UX Design

There is arguably no better avenue to make a stronger brand presentation than to maintain consistent graphic elements throughout an interface. Icons are the ideal vehicle to deliver this consistent look and feel, and it can be surprising how much leverage they have in conveying the perspective of an entire website. Well crafted and designed icons bring unification to a user’s website experience and are a critical part of the website design process. Lending a great deal to the overall style of the design, they are essential in helping promote recognition, usability and an intuitive experience. In fact, the most effective icons are the ones that go virtually unnoticed due to the fact that they blend so seamlessly with the design of the interface. Acting as a visual representation of content, icons are a component of visual storytelling – in its most basic of forms. Delivering core information to the […]

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1 year, 4 months ago
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Website Design Elements to Increase Conversion

Design trends come and go, but business goals will always be top of mind. To remain competitive, it’s necessary to regularly assess whether or not a website is making the connections needed to remain effective for the goals of a company that requires growth and revenue. A new or redesigned site can have all the bells and whistles of shiny new interactive and up-to-date features, but if it doesn’t align with the targeted user, the features become a roadblock on the path to conversion. Whether its new functionality or outdated imagery, a range of seemingly small things can hurt user experience and site performance. While a well-designed website may be a fully functional platform, conversion strategies must be approached in a customized manner to the business and user set. Even a few tweaks to an existing design can increase conversions by up to 75% upon implementation. Rethink Color Color has […]

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1 year, 6 months ago