All posts tagged: Web Design

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Defining User-Centered Design

The term user-centered has been a long time coming. It’s time tested  knowledge that in order to work optimally, a system – whether digital or print – must speak the language of the user. In decades past, this has come to be known as user-friendly, user-centric, user-first and so on. In the recent past, however, a shift has occurred to refine the actual needs of a user, creating a truly usable and functional system that satisfies any and all tasks in the most seamless way imaginable – enter user-centered design (UCD). An emerging philosophy, the goal of user-centered design is simple: meet the needs of the end user at all touchpoints within the design and interface lifecycle. Whether labeling it ‘user-centered’ design or not, the process of focusing on the needs of the user is implemented across industry and platform as a benchmark of best practices. The distinction between UCD […]

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1 year, 4 months ago
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5 Web Design Trends Leading the Way In 2016

As web design trends come and go – their intricacies are refined and developed to a better outcome. It’s critical to stay on top of whats new. Some new trends in the industry are brand new trials; others embrace the older and well-used methods, tweaking them slightly to adapt within the interface and new technological advancement. The following are some of the new (and critical) elements that have caught the eye of web designers industrywide. As always, with new ideas and implementations, testing is key to ensure each new design introduced is optimal for the site it is representing. Rich Animation Rich animation, being used more and more in web design can elicit strong user response and result in a staggering increase in conversions. Whether used to portray a storytelling perspective, educate or entertain – its safe to say that any kind of animation enhances a sites user experience factor. Several types of animation are being […]

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1 year, 7 months ago
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6 Must-Have Ecommerce Web Design Elements

All websites aren’t created equal. There lies a vast set of differences between the inner workings of a business (informational site) and an ecommerce site. The goal is the same, to inform the user and lead them to a conversion – however – the pathway to completion have very different requirements. For an ecommerce site to even have a chance at survival, it must do much more than just look pretty. It must function far beyond first impressions and serve the user by being highly functional, trustworthy, experiential and don’t forget – purchase driven. After concepting, designing and developing many successful ecommerce site, the team of designers and strategists at ArtVersion Interactive have come up with an essential list of elements that an ecommerce site cannot go without. User-Centric Navigation Just as it sounds, navigation is the map that a customer will use to direct them to conversion. Smart navigation is critical to the success of […]

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1 year, 8 months ago
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Site Architecture: Designing for Context

Have you ever wondered how you should be structuring your website? What would be the best way to wire-frame the site and get desired sitemap? For instance, how should you structure the navigation menu? What kind of pages should be grouped together? What kind of layout and design should the pages follow? Just thinking about the whole process can be overwhelming with most companies ending up getting lazy with their site design and architecture, resulting in a website that is structured in a way that feels natural to them. What these companies don’t know is that most of the time, they hardly feel natural for the end users. While smaller sites (around five to ten pages) do not really need much site architecture planning – big sites, whether content, image or product based – depend on them to thrive. A properly organized site will provide relevant content while also connecting users to […]

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1 year, 8 months ago
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The Power of Color Psychology for Effective Web Design

When it comes to choosing colors for your website, it can be fun to just select what intuitively feels right. This might work well if you are an artist and about to establish your own, unique style without worrying about what the audience might think of you. If you are a business, however, you are most likely concerned about things like sales and marketing and, as a result, wonder which colors might be most beneficial in supporting all of your business efforts. In fact, selecting the right colors can not only help your overall marketing strategy, but it can impact your entire brand image and how prospective customers will perceive you. That is a very important perspective to consider, especially for certain industries where looking professional as opposed to playful, for example, could make all the difference between closing a deal and losing a customer. Let’s take a look at […]

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1 year, 9 months ago
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All Sites Are Not Created Equal: Choosing the Right Website Type

In the early stages of a new company or brand launch, a website presence is the first stop to gain exposure and begin market disruption. Many think that a website is a one size fits all approach, and if not guided correctly, end up with an informational site that ends up having to be redesigned as soon as the company receives any traction. In fact, deciding what type of website to implement is heavily dependent on what the needs of the company are and what the website needs to do for the organization it represents. Informational websites still have a place for many businesses, apps and sub brands – however, it can be a costly endeavor once the organization realizes their needs have outgrown or aren’t served by the static site. Understanding the types of sites that are available can assist in narrowing focus and seeing what options are available. Once […]

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1 year, 9 months ago