All posts tagged: web designer

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Website Design Elements to Increase Conversion

Design trends come and go, but business goals will always be top of mind. To remain competitive, it’s necessary to regularly assess whether or not a website is making the connections needed to remain effective for the goals of a company that requires growth and revenue. A new or redesigned site can have all the bells and whistles of shiny new interactive and up-to-date features, but if it doesn’t align with the targeted user, the features become a roadblock on the path to conversion. Whether its new functionality or outdated imagery, a range of seemingly small things can hurt user experience and site performance. While a well-designed website may be a fully functional platform, conversion strategies must be approached in a customized manner to the business and user set. Even a few tweaks to an existing design can increase conversions by up to 75% upon implementation. Rethink Color Color has […]

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1 month, 7 days ago
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Creating a More Intuitive Web Design

Technology now plays such a large role in our daily lives – so it’s only natural that we’ve come to expect that it integrate seamlessly into our existence. Designing these experiences for the web – the ones that truly make a users life easier – aren’t created easily. A designer must think from concept to conversion, implementing both design principles and user preferences to meet the challenge of delivering a truly intuitive digital experience. They may not be aware of it, but users who have become familiar with specific elements in design behave in a certain way; depending on the intended result, designers must be vigilant to optimize their interface for user satisfaction. Your users shouldn’t have to figure out what they need to do in order to take a specific action. It should be natural for them to take the next action and get to their desired destination or create […]

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10 months, 15 days ago
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5 Tips for Designing Sites with User Experience In Mind

There’s a limitless number of things that you can do to improve your UX design. What you have to understand is that not all the advice you read about will be relevant to your website. Some changes will also be far more impactful than others, so you want to make sure you implement the right changes with the limited resources that are available to you. Here is a small list of cherry-picked tips to designing sites with user experience in mind to get you started. 1. Simplify Your Website You still see websites that have multiple navigation bars, widget boxes, and ads strewn out all over the place. This negatively impacts the user experience. UX design is about providing the right elements in the right context. If you have a navigation bar for related articles, why not just add it to the bottom of the main content? If you have […]

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1 year, 7 months ago
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Simplicity Rules: Using White Space In Web Design

When it comes to web design in today’s environment, less is more. Internet users are inundated with a barrage of search engine results, ads, and websites that are all competing for their attention. That’s why it’s a better idea to go with a minimalistic, clean and modern website design over something that’s visually flashy or busy. A design that’s minimal only includes the essential elements so that it gets users to focus on the core message while also inviting them to learn more. One of the best ways to approach a minimalist aesthetic is through the use of white space, also referred to as negative space. White space is a powerful way guide a user around an interface in an intuitive manner, but is often neglected and replaced by the overuse of imagery and content. It’s important to note that white space is defined by the amount of space around […]

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1 year, 10 months ago
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Cultivating Aesthetics in the Information Age

In todays new media culture – an individual can learn and gather the tools needed to perfect a skill. Speaking to the design landscape, the question emerges as to whether a good aesthetic point of view is inherent in the designer, maker or creator – or if it can be cultivated. As aesthetics are truly a ‘point of view’ discussion, the issue is truly how an individual interprets, evaluates and responds to an environment, problem or opportunity. Focusing on branding and perception, design leans heavily on first impressions of the personality, appearance, and professionalism of a brand. Those impressions are what the mind experiences with the most impact, accompanied with residual feelings that act like faint images of those initial effects – causing either a conversion or a missed opportunity. Design is truly a reflection of the times, landscape and culture it resides in. With regard to website design, in order to play with an aesthetic point […]

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2 years, 26 days ago
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Approaching a Responsive Strategy With Flat Design

With the prevalence of connected devices in varying sizes and dimensions, the work of interface designers requires a mobile strategy – with responsive web design (RWD) being the optimal route. While responsive design does not require a singular aesthetic, interfaces designed with a flat approach work with a responsive approach must better than many other styles. Its clear that one of the main reasons flat design has taken shape, beyond usability and the rise of minimalism, is the development of responsive design. Personified by two-dimensional, clean, smooth, crisp edges and bright colors – flat design could be coined the ‘champion of usability’. Designers who employ flat design identify with a simplified, digital aesthetic, choosing to oppose artificial realism and intricacies in favor of simple iconography. Designers who embark on a scheme that requires a responsive design and employ the same old styles including fixed imagery, shading and drop shadows quickly realize that […]

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2 years, 1 month ago