All posts tagged: web development

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Defining User-Centered Design

The term user-centered has been a long time coming. It’s time tested  knowledge that in order to work optimally, a system – whether digital or print – must speak the language of the user. In decades past, this has come to be known as user-friendly, user-centric, user-first and so on. In the recent past, however, a shift has occurred to refine the actual needs of a user, creating a truly usable and functional system that satisfies any and all tasks in the most seamless way imaginable – enter user-centered design (UCD). An emerging philosophy, the goal of user-centered design is simple: meet the needs of the end user at all touchpoints within the design and interface lifecycle. Whether labeling it ‘user-centered’ design or not, the process of focusing on the needs of the user is implemented across industry and platform as a benchmark of best practices. The distinction between UCD […]

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1 year, 8 months ago
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5 Tips for Designing Sites with User Experience In Mind

There’s a limitless number of things that you can do to improve your UX design. What you have to understand is that not all the advice you read about will be relevant to your website. Some changes will also be far more impactful than others, so you want to make sure you implement the right changes with the limited resources that are available to you. Here is a small list of cherry-picked tips to designing sites with user experience in mind to get you started. 1. Simplify Your Website You still see websites that have multiple navigation bars, widget boxes, and ads strewn out all over the place. This negatively impacts the user experience. UX design is about providing the right elements in the right context. If you have a navigation bar for related articles, why not just add it to the bottom of the main content? If you have […]

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2 years, 1 month ago
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Aligning With the Right Creative Team for Your Next Website Design Project

Whether embarking on a new website design for a brand just launching into the market, or a refresh for a well established company – the success of the project depends on the team you are working with. From agency to freelancer, there are a myriad of routes to take and styles to choose from. Choosing a designer to work with on a website design is kind of like walking through the cereal aisle in the supermarket. There are more options than you know what to do with – and ones that you might be drawn to with flashy packaging – but theres only one that you really know will be your go-to every morning. So what makes one creative better than another for your project needs? And how do you choose? Begin by making a short list of design firms and/or designers you would like to work with. Whether from […]

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2 years, 2 months ago
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Why Conduct a ‘Hackathon’?

In attending the events surrounding Portland Startup Week over the past few days – one subject has been buzzed about over and over – the ‘Hackathon’ or ‘Hack Fest’. Defining a Hackathon The name is often misinterpreted, and is regularly abused by the media referencing a menacing connotation referring to a criminal activity – however, a ‘hackathon’ is far from the well known and maligned ‘hacker’ description. Hackathons aim to offer a creative venue for breakthrough innovation through technology, specific to programming or development, while striving to be inclusive of all team segments to provide the best outcome. A group comes together, forming teams around one idea, goal, or problem to solve. The outcome is generally a website or app. Traditionally, as the name implies, ‘hackathons’ have been a marathon event involving a 24-48 hour sprint to complete the project – fueled by team spirit, adrenaline and sometimes – beer. […]

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2 years, 9 months ago