All posts tagged: Website Design

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Website Design Elements to Increase Conversion

Design trends come and go, but business goals will always be top of mind. To remain competitive, it’s necessary to regularly assess whether or not a website is making the connections needed to remain effective for the goals of a company that requires growth and revenue. A new or redesigned site can have all the bells and whistles of shiny new interactive and up-to-date features, but if it doesn’t align with the targeted user, the features become a roadblock on the path to conversion. Whether its new functionality or outdated imagery, a range of seemingly small things can hurt user experience and site performance. While a well-designed website may be a fully functional platform, conversion strategies must be approached in a customized manner to the business and user set. Even a few tweaks to an existing design can increase conversions by up to 75% upon implementation. Rethink Color Color has […]

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1 month, 7 days ago
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Responsive Sites and Why They Work

No matter what the needs of a website are – from ecommerce to presentational – the feature that all sites share the necessity for is that of a consistent user experience across all devices that are used today. Rising above the rest in the success of this implementation are those sites that are designed in the responsive method, referred to as Responsive Web Design (RWD). How Does Responsive Work? When a site is designed in a responsive manner, the interface adapts to any and all screen sizes it is displayed on. Sites developed responsively are laid out to adapt to different screen resolutions, and more specifically allow for the easy display of a site design featuring multiple columns of content showing the same content on a smaller screen in a single column – all optimized for that specific screen. Why Does Responsive Work? Mobility Without responsive design, a mobile site […]

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9 months, 29 days ago
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Aligning With the Right Creative Team for Your Next Website Design Project

Whether embarking on a new website design for a brand just launching into the market, or a refresh for a well established company – the success of the project depends on the team you are working with. From agency to freelancer, there are a myriad of routes to take and styles to choose from. Choosing a designer to work with on a website design is kind of like walking through the cereal aisle in the supermarket. There are more options than you know what to do with – and ones that you might be drawn to with flashy packaging – but theres only one that you really know will be your go-to every morning. So what makes one creative better than another for your project needs? And how do you choose? Begin by making a short list of design firms and/or designers you would like to work with. Whether from […]

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1 year, 9 months ago
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CORPORATE SITE REDESIGN: Taking A New Approach

As a company grows, changes are needed and reflecting it on the customer facing website is often one of the most critical steps to moving forward. The problem is that changing when you’ve gotten comfortable with the status quo can be a daunting task. You don’t know what to change, where to start, or how to go about doing it. Here are some guidelines that can help move the process along from both a brand and project management standpoint. Establish A Clear Vision After a while, it becomes inefficient for your main website to serve multiple goals. That’s why it’s important to create one main goal that will dwarf everything else. It might be to communicate brand values to a mass audience or provide valuable information for your customers. What’s critical here is that you are clear on what you’re trying to achieve with the corporate website. If you look at some […]

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2 years, 1 day ago
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Color Theory from the Digital Perspective

Our everyday experiences teach us that color has value well beyond what we see. It complements our moods, helps us stop or go, and reminds us of memories held in the mind’s jar. It is the constant importance of color recognition that makes color theory so important to digital design. The interface colors of a website can and will affect how individuals perceive a brand of produce. As mentioned, colors dictate emotion; further, different colors correlate to different states of being, as theorized and proved by psychologists and businesses for years – big businesses use colors to affect emotions (and consequently, decisions). Brands want to stand out in people’s minds, creating positive associations and making it more likely to recall in the future. The site and logo should be easily recognizable by an audience, and correlated to your service or product library. Color theory and color relationships are a central and often overlooked area of interface design. Taking an in-depth […]

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2 years, 19 days ago
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Cultivating Aesthetics in the Information Age

In todays new media culture – an individual can learn and gather the tools needed to perfect a skill. Speaking to the design landscape, the question emerges as to whether a good aesthetic point of view is inherent in the designer, maker or creator – or if it can be cultivated. As aesthetics are truly a ‘point of view’ discussion, the issue is truly how an individual interprets, evaluates and responds to an environment, problem or opportunity. Focusing on branding and perception, design leans heavily on first impressions of the personality, appearance, and professionalism of a brand. Those impressions are what the mind experiences with the most impact, accompanied with residual feelings that act like faint images of those initial effects – causing either a conversion or a missed opportunity. Design is truly a reflection of the times, landscape and culture it resides in. With regard to website design, in order to play with an aesthetic point […]

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2 years, 26 days ago