All posts tagged: Website Design

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Cultivating Aesthetics in the Information Age

In todays new media culture – an individual can learn and gather the tools needed to perfect a skill. Speaking to the design landscape, the question emerges as to whether a good aesthetic point of view is inherent in the designer, maker or creator – or if it can be cultivated. As aesthetics are truly a ‘point of view’ discussion, the issue is truly how an individual interprets, evaluates and responds to an environment, problem or opportunity. Focusing on branding and perception, design leans heavily on first impressions of the personality, appearance, and professionalism of a brand. Those impressions are what the mind experiences with the most impact, accompanied with residual feelings that act like faint images of those initial effects – causing either a conversion or a missed opportunity. Design is truly a reflection of the times, landscape and culture it resides in. With regard to website design, in order to play with an aesthetic point […]

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2 years, 4 months ago
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How a Web Content Strategy Can Support Branding

Content marketing has come a long way over the last few years. It has taken some time for it to be accepted as a marketing strategy that can yield a positive ROI. In the beginning, a company would typically come up with a content strategy to support their SEO initiatives. But it’s becoming clear that it’s an immensely effective way to build a brand online. There is a synergy between content, SEO and branding. Content is often used to help websites get better positioning in the search engines through incoming links. The content in of itself would also win people over and get people to follow company blogs, social media platforms and email newsletters. Companies could then leverage the audience on social media, email, and their blogs to promote their brand. There are great examples of content carrying the torch for the brand. One outstanding one is Wine Library that […]

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2 years, 4 months ago
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Approaching a Responsive Strategy With Flat Design

With the prevalence of connected devices in varying sizes and dimensions, the work of interface designers requires a mobile strategy – with responsive web design (RWD) being the optimal route. While responsive design does not require a singular aesthetic, interfaces designed with a flat approach work with a responsive approach must better than many other styles. Its clear that one of the main reasons flat design has taken shape, beyond usability and the rise of minimalism, is the development of responsive design. Personified by two-dimensional, clean, smooth, crisp edges and bright colors – flat design could be coined the ‘champion of usability’. Designers who employ flat design identify with a simplified, digital aesthetic, choosing to oppose artificial realism and intricacies in favor of simple iconography. Designers who embark on a scheme that requires a responsive design and employ the same old styles including fixed imagery, shading and drop shadows quickly realize that […]

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2 years, 5 months ago
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From Zero to Hero: Using Oversized Images in Your Site Design

All pun intended, a huge trend in current web design is the implementation of oversized images (often called mega images) on the main page of a site. These images, when placed and curated properly, create an instant connection to the information on the page and illuminate the content. Even static, still images that are oversized in this application have a life-like, somewhat interactive quality. The hero or mega image, as the names imply, is usually the first thing that draws the eye on a web page and is most often placed at the background with text overlay. Choosing an image that is relevant to the brand or illuminates the lifestyle it creates is critical to ensuring a user connection. The use of an extra large image stretched across the entire page is a newer trend, however, the hero header has been around for some time. A hero header is the […]

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2 years, 6 months ago
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Responsive Design: Now More Than Ever

Responsive web design couldn’t have made its entrance and rise in the digital marketing industry at a more perfect time. With the new announcement from Google that mobile usability will count as a search ranking factor beginning in April 2015 – now is the time to pay attention. We’ve all known that mobile is rising quickly as a main platform for users across the board, but now the stakes are higher. Mobile search results will now reflect how mobile-friendly sites are, and if a website isn’t optimized for mobile browsing, it will most likely drop in ranking. Choosing Responsive Design There are more people using mobile devices today and companies have been struggling to set up and market mobile versions of their sites. This new design methodology takes away the necessity of building a separate mobile site and makes it easier for companies to deliver the best website user experience possible. Whether […]

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2 years, 6 months ago
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Design Process: Wireframe vs. Prototype

Much of design requires the ability to collaborate. Whether it is with an internal team or client, having the tools to effectively present an idea and show the process to delivery is integral in gaining stakeholder approval and ultimately, the best end product. The path of designing a website or app is no different that any other creative process. Designers require a toolbox to aid in the communication and visual aspects of the project, and wireframing and prototyping are the main drivers for helping this process along. Wireframing and prototyping have many similarities but act as lo-fi and hi-fi counterparts. Determining which method to adopt for a specific project will depend on the content, team cognition and budget constraints. Wireframing Technically speaking, Wireframing has long been an important step in any screen design process. The action of planning and laying out how the user will process information will allow a greater definition of information […]

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2 years, 6 months ago