All posts tagged: Website Design

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Color Theory from the Digital Perspective

Our everyday experiences teach us that color has value well beyond what we see. It complements our moods, helps us stop or go, and reminds us of memories held in the mind’s jar. It is the constant importance of color recognition that makes color theory so important to digital design. The interface colors of a website can and will affect how individuals perceive a brand of produce. As mentioned, colors dictate emotion; further, different colors correlate to different states of being, as theorized and proved by psychologists and businesses for years – big businesses use colors to affect emotions (and consequently, decisions). Brands want to stand out in people’s minds, creating positive associations and making it more likely to recall in the future. The site and logo should be easily recognizable by an audience, and correlated to your service or product library. Color theory and color relationships are a central and often overlooked area of interface design. Taking an in-depth […]

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2 years, 6 months ago
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Cultivating Aesthetics in the Information Age

In todays new media culture – an individual can learn and gather the tools needed to perfect a skill. Speaking to the design landscape, the question emerges as to whether a good aesthetic point of view is inherent in the designer, maker or creator – or if it can be cultivated. As aesthetics are truly a ‘point of view’ discussion, the issue is truly how an individual interprets, evaluates and responds to an environment, problem or opportunity. Focusing on branding and perception, design leans heavily on first impressions of the personality, appearance, and professionalism of a brand. Those impressions are what the mind experiences with the most impact, accompanied with residual feelings that act like faint images of those initial effects – causing either a conversion or a missed opportunity. Design is truly a reflection of the times, landscape and culture it resides in. With regard to website design, in order to play with an aesthetic point […]

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2 years, 6 months ago
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How a Web Content Strategy Can Support Branding

Content marketing has come a long way over the last few years. It has taken some time for it to be accepted as a marketing strategy that can yield a positive ROI. In the beginning, a company would typically come up with a content strategy to support their SEO initiatives. But it’s becoming clear that it’s an immensely effective way to build a brand online. There is a synergy between content, SEO and branding. Content is often used to help websites get better positioning in the search engines through incoming links. The content in of itself would also win people over and get people to follow company blogs, social media platforms and email newsletters. Companies could then leverage the audience on social media, email, and their blogs to promote their brand. There are great examples of content carrying the torch for the brand. One outstanding one is Wine Library that […]

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2 years, 6 months ago
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Approaching a Responsive Strategy With Flat Design

With the prevalence of connected devices in varying sizes and dimensions, the work of interface designers requires a mobile strategy – with responsive web design (RWD) being the optimal route. While responsive design does not require a singular aesthetic, interfaces designed with a flat approach work with a responsive approach must better than many other styles. Its clear that one of the main reasons flat design has taken shape, beyond usability and the rise of minimalism, is the development of responsive design. Personified by two-dimensional, clean, smooth, crisp edges and bright colors – flat design could be coined the ‘champion of usability’. Designers who employ flat design identify with a simplified, digital aesthetic, choosing to oppose artificial realism and intricacies in favor of simple iconography. Designers who embark on a scheme that requires a responsive design and employ the same old styles including fixed imagery, shading and drop shadows quickly realize that […]

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2 years, 7 months ago
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From Zero to Hero: Using Oversized Images in Your Site Design

All pun intended, a huge trend in current web design is the implementation of oversized images (often called mega images) on the main page of a site. These images, when placed and curated properly, create an instant connection to the information on the page and illuminate the content. Even static, still images that are oversized in this application have a life-like, somewhat interactive quality. The hero or mega image, as the names imply, is usually the first thing that draws the eye on a web page and is most often placed at the background with text overlay. Choosing an image that is relevant to the brand or illuminates the lifestyle it creates is critical to ensuring a user connection. The use of an extra large image stretched across the entire page is a newer trend, however, the hero header has been around for some time. A hero header is the […]

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2 years, 7 months ago
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Responsive Design: Now More Than Ever

Responsive web design couldn’t have made its entrance and rise in the digital marketing industry at a more perfect time. With the new announcement from Google that mobile usability will count as a search ranking factor beginning in April 2015 – now is the time to pay attention. We’ve all known that mobile is rising quickly as a main platform for users across the board, but now the stakes are higher. Mobile search results will now reflect how mobile-friendly sites are, and if a website isn’t optimized for mobile browsing, it will most likely drop in ranking. Choosing Responsive Design There are more people using mobile devices today and companies have been struggling to set up and market mobile versions of their sites. This new design methodology takes away the necessity of building a separate mobile site and makes it easier for companies to deliver the best website user experience possible. Whether […]

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2 years, 8 months ago