All posts tagged: Website Design

Continue Reading

Aligning With the Right Creative Team for Your Next Website Design Project

Whether embarking on a new website design for a brand just launching into the market, or a refresh for a well established company – the success of the project depends on the team you are working with. From agency to freelancer, there are a myriad of routes to take and styles to choose from. Choosing a designer to work with on a website design is kind of like walking through the cereal aisle in the supermarket. There are more options than you know what to do with – and ones that you might be drawn to with flashy packaging – but theres only one that you really know will be your go-to every morning. So what makes one creative better than another for your project needs? And how do you choose? Begin by making a short list of design firms and/or designers you would like to work with. Whether from […]

2
2 years, 6 months ago
Continue Reading

CORPORATE SITE REDESIGN: Taking A New Approach

As a company grows, changes are needed and reflecting it on the customer facing website is often one of the most critical steps to moving forward. The problem is that changing when you’ve gotten comfortable with the status quo can be a daunting task. You don’t know what to change, where to start, or how to go about doing it. Here are some guidelines that can help move the process along from both a brand and project management standpoint. Establish A Clear Vision After a while, it becomes inefficient for your main website to serve multiple goals. That’s why it’s important to create one main goal that will dwarf everything else. It might be to communicate brand values to a mass audience or provide valuable information for your customers. What’s critical here is that you are clear on what you’re trying to achieve with the corporate website. If you look at some […]

0
2 years, 8 months ago
Continue Reading

Color Theory from the Digital Perspective

Our everyday experiences teach us that color has value well beyond what we see. It complements our moods, helps us stop or go, and reminds us of memories held in the mind’s jar. It is the constant importance of color recognition that makes color theory so important to digital design. The interface colors of a website can and will affect how individuals perceive a brand of produce. As mentioned, colors dictate emotion; further, different colors correlate to different states of being, as theorized and proved by psychologists and businesses for years – big businesses use colors to affect emotions (and consequently, decisions). Brands want to stand out in people’s minds, creating positive associations and making it more likely to recall in the future. The site and logo should be easily recognizable by an audience, and correlated to your service or product library. Color theory and color relationships are a central and often overlooked area of interface design. Taking an in-depth […]

0
2 years, 9 months ago
Continue Reading

Cultivating Aesthetics in the Information Age

In todays new media culture – an individual can learn and gather the tools needed to perfect a skill. Speaking to the design landscape, the question emerges as to whether a good aesthetic point of view is inherent in the designer, maker or creator – or if it can be cultivated. As aesthetics are truly a ‘point of view’ discussion, the issue is truly how an individual interprets, evaluates and responds to an environment, problem or opportunity. Focusing on branding and perception, design leans heavily on first impressions of the personality, appearance, and professionalism of a brand. Those impressions are what the mind experiences with the most impact, accompanied with residual feelings that act like faint images of those initial effects – causing either a conversion or a missed opportunity. Design is truly a reflection of the times, landscape and culture it resides in. With regard to website design, in order to play with an aesthetic point […]

0
2 years, 9 months ago
Continue Reading

How a Web Content Strategy Can Support Branding

Content marketing has come a long way over the last few years. It has taken some time for it to be accepted as a marketing strategy that can yield a positive ROI. In the beginning, a company would typically come up with a content strategy to support their SEO initiatives. But it’s becoming clear that it’s an immensely effective way to build a brand online. There is a synergy between content, SEO and branding. Content is often used to help websites get better positioning in the search engines through incoming links. The content in of itself would also win people over and get people to follow company blogs, social media platforms and email newsletters. Companies could then leverage the audience on social media, email, and their blogs to promote their brand. There are great examples of content carrying the torch for the brand. One outstanding one is Wine Library that […]

0
2 years, 9 months ago
Continue Reading

Approaching a Responsive Strategy With Flat Design

With the prevalence of connected devices in varying sizes and dimensions, the work of interface designers requires a mobile strategy – with responsive web design (RWD) being the optimal route. While responsive design does not require a singular aesthetic, interfaces designed with a flat approach work with a responsive approach must better than many other styles. Its clear that one of the main reasons flat design has taken shape, beyond usability and the rise of minimalism, is the development of responsive design. Personified by two-dimensional, clean, smooth, crisp edges and bright colors – flat design could be coined the ‘champion of usability’. Designers who employ flat design identify with a simplified, digital aesthetic, choosing to oppose artificial realism and intricacies in favor of simple iconography. Designers who embark on a scheme that requires a responsive design and employ the same old styles including fixed imagery, shading and drop shadows quickly realize that […]

2
2 years, 10 months ago