4 Elements for Successful Design

Every brand wants to be the one their audience turns to, solving problems and saving the day consistently. Having a beautiful website has become more than just a nice interface – the elements of design go deeper and require more thought as customers are faced with seemingly limitless options, all at their fingertips. We have done the research for you and have surfaced with a few aspects that can propel your brand forward, staying ahead of the creative race.

The four key elements for a successful design are: differentiation, relevance, coherence and esteem.

Differentiation
Flaunt competitive advantages – show company value and brilliant vision. Infusing corporate culture into the main web design process, seeping into the interface and broadcasting a clear message to viewers. Every brand has an essence/vibe/personality that is eagerly anticipating its emergence – it begs to be shared.

There is a myriad of websites and designs in every industry. What truly makes an organization stand out is when their brand is relatable, feeling almost human. Once it’s embraced, the brand is infused with a unique and identifiable spirit that people are naturally drawn to – looking to a charismatic presence. The more attention and commitment an organization gives to its audience, the greater the amount of constructive feedback it will receive.

Relevance
Improving UX/UI for customers means being known as a valuable agency within a competitive market. What makes customers choose you? Have a vision, be human, and sell an experience (not just a product). Combine this with asking questions and for feedback, create that greater experience together.

Innovate and create, become a voice in the industry – have a point of view, and become a significant player in a specific way that showcases your unique brand. Being open to change, and modifying brand position so that the brand becomes more relevant to the market IF NECESSARY. otherwise, keep doing what works, but improve upon it and create a dynamic energy that leaves no room for miscommunication. Finally, take risks – actions speak louder than words!

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Coherence
Unique and professional language ensures that visual representation is credible, trustworthy and authoritative. The trick is to build a picture for clients that confirms that an organization is brilliantly unparalleled in the market.
Brand coherence ensures that the promises a brand makes are consistent across platforms, displaying a company message that resonates across the board. Build brand singularity among customers and employees.

Construct a strong and clearly defined brand message- but do not get too caught up in what “coherence” means – know the essential pillars of your brand and work with the rest; it will flow naturally. Make sure that your brand message is clear, concise and interesting, spending time on reliable and informative content. Your audience are intelligent people – make them think.

Esteem
Supplementing the company vision assists both internally and externally – employees who are dedicated to the company mission will spill over the enthusiasm within customer service, marketing, PR and overall impression. Create a movement.

Establishing a strong visual brand through corporate identity – developing every aspect of internal communication and branding initiatives. Ensuring that the company stays congruent/harmonious with the brand’s core message. Helping employees stay focused on the company mission, adhering to standards and guidelines that are the lifeblood of the organization.

Esther Gutkovsky

Esther is a Content Strategist at ArtVersion Interactive Agency. She first discovered a passion for marketing while studying brand management – since that moment, Esther has rejoiced in using her creative and writing skills within a field that allows for limitless self-expression and ingenuity.

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