Aesthetic: Infusing Beauty into Web Design

A branch of philosophy dealing with the nature of art, beauty, and taste, with the creation and appreciation of beauty. Scientifically, it has been approached as the study of sensory or sensori-emotional values – defined subjectively and according to personal taste. Aesthetics identifies as a reflection on art, culture, and nature. Design, specifically directed toward web, incorporates all of these elements to provide the best experience for a brand’s audience.


The true vision of aesthetics is a sentient observation of surroundings, immersing oneself fully in the sensory experience. While this has been deliberated and analyzed within the philosophy of art, the technological advances that have boomed into the world have harnessed and embraced it. Understanding and recognizing the art within precise and crisp design is part of the user experience. What better way to connect with people on an emotional level (within web, which can become largely cerebral and aloof) than to inspire with beautiful, aesthetic design?


Since all of the senses (ideally) come into play within aestheticism, designers have learned to play with the elements of composition as they craft the perfect interface. Aiming for absolute beauty within a competitive market have honed the tools and idea generation that keep designers on their toes have produced incredible results – in an effort to surge ahead of competition, developments like responsive web design, parallax, SVGs (scalable vector graphics) have been built. What an inspiring concept – that which makes us forge ahead and advance creates beautiful innovation.

Esther Gutkovsky

Esther is a Content Strategist at ArtVersion Interactive Agency. She first discovered a passion for marketing while studying brand management – since that moment, Esther has rejoiced in using her creative and writing skills within a field that allows for limitless self-expression and ingenuity.

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