Design an Experience, Not Just a Campaign
We’ve all heard the drill: we need a phenomenal user experience and interface, and fast! Create, create, create and do not forget to make it personable and technologically advanced. Businesses have become so focused on the entire package that they have forgotten about the most important thing: brand personality and warmth. Find Your Roots Go deep into the story you’re telling, and that story is multifaceted. The creator of the brand wants to evoke specific emotions in their viewers – does it accomplish that? What sort of information does the audience require, and how do they glean value from your brand? Meaning, what is that unique factor that distinguishes your brand from the competition, why should your intended users favor you over others? You know what that is. Focus on it and be proud and supportive of your story without overdoing it. From the other perspective, your users are processing […]
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