Goran Paunovic is a creative director at ArtVersion Interactive Agency

Proper Coding of the Site Helps Native and Organic Optimization

Native advertising has been working incredibly well for many advertisers. Because they are seen in the main content or embedded into the main content, it can often work just as well as display ads (if not better). It can also be a great way to generate an additional revenue stream if you are a publisher. However, it is important that you get the coding correct to get the most of out of your native campaign. If you are a publisher, you have to double check to make sure that your native ads are displaying correctly. Native ad networks will usually give you a javascript code that you can plug in somewhere on your page. In some cases, you will have to work on making sure it is being displayed in right areas of your website. From there, you will want to optimize which placements result in the most clicks. If […]

Why Using Responsive and Adaptive Design Together May Be the Best Choice

Trying figure out what type of design to use can be a daunting task for many website owners. One big decision that needs to be made is to choose between responsive and adaptive web design. While responsive design works great in delivering a great experience for mobile users, it’s not perfect. Some website owners will want to create a truly optimized experience for a segment of their users that they deem valuable. This is where adaptive web design comes in. Unlike rearranging a website to fit mobile standards, adaptive design serves a custom site specifically designed for a group of defined users. If you want to deliver a media rich experience to tablet users, using adaptive design will make a lot sense because a media rich website would not be optimal for a responsive site due the long load times. But trying to keep up with an adaptive site can […]

Custom Coded Sites vs Templates

For many business owners, it can be tempting to look for as many ways to save money with all the expenses that come with running a company. A common decision that comes up in the web design and development phase is to figure out whether to go with templates or get the website custom coded. There are pros and cons of both that you need to consider. Here are some points of both options to help you make a decision. Pros of Using Templates You can find a great look template for free on many design websites. If you are looking for templates with some additional features, there are many that can be bought from as low as $20 to $100. -Some templates are set up in a way that makes it easy for anybody to plug in their graphic design, pages, and other elements to quickly create a website. […]

5 Reasons to Consider Custom Coding for Corporate Sites

While using publicly available third party applications can be budget-friendly, it’s not an ideal choice for many companies. If you have a corporate site and want it perform optimally, you’ll need to go with custom coding services. It will give you the customization, flexibility, security, and other advantages that you won’t get from third party applications or templates. Here are some of the core reasons why custom coding is essential for a corporate website. 1. You Choose the Technology Works With Your Goals You cannot simply say that one technology is better than the other. It all depends on what your goal is. For example, Java will probably work better for intensive applications than Ruby due to its faster performance. Ruby, on the other hand, will be easier to adapt and optimal for simple applications. You want to go with the coding language that best fits with what you’re trying […]

Some Basic Information You Need to Know Before You Code or Hire a Coder

Whether you’re in the middle of coding a website or planning to hire a professional developer for custom coding, you need to make sure you understand the core principles behind a web development project. Coding a website these days seem easy because of all the WYSIWYG editors that come with content management systems. However, custom coding is necessary if the goal is to create a website with custom options, faster loading speeds, better SEO performance, etc. Here is some basic foundational knowledge you need to know if you’re getting involved with a development project. Foundation 1: HTML The main language used for coding is HTML. Although most websites today are created using content management systems, the coding standard is still HTML. For example, if you are developing a custom theme for WordPress, you are taking the PHP file and using HTML language to develop the header portion of the theme. […]

Interactive Agency Expanding Their Offering to Mobile App Development

ArtVersion, a leading creative agency located in Chicago, is announcing that the company is expanding their services to offer mobile app development, development for native mobile apps for iOS and Android, and web app development and digital publishing. ArtVersion is already well known for their User Interface and User Experience Design work, and is taking their specialized knowledge in these areas to help companies create winning apps. The number of people who own smartphones have jumped from 35 percent to 56 percent in the last two years alone. People are using their phones to browse the web, use mobile apps, and communicate with their network instantaneously. This trend has opened up new opportunities and a new marketing channel for companies regardless of the marketplace and industry they belong to. The app marketplace has boomed and there have been numerous stories of companies going from zero to millions from creating a […]

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All posts by: Goran Paunovic