All posts in: Parallax

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The Scrolling Site: Getting It Right for The User

Believe it or not, at one point, in the not so distant past- scrolling was a major faux pas. The mantra of ‘above/below the fold’ rules were ubiquitous with designers working to get as much information as possible into the immediately seen space that ultimately would overwhelm the user. Along with technology, the user has evolved. With the popularity and prevalence of parallax, so much has changed – including user preference and their interest in truly connecting and engaging with the content they are looking for. Scrolling has become an ally of both the user and designer alike – and with screen resolution improving it seems on a daily basis, this trend is only on the rise. While standard scrolling is not a new trend, though the proper implementation of it’s features are a hotly contested debate. With sites developing more in depth content and the prevalence of parallax and animated […]

7 years, 2 months ago
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Keep An Eye On These 4: Design Trends II

Evolve, evolve, evolve. Isn’t that what adaptation is all about? Creating a space of innovation and creativity, keeping up with all of the fleeting and design-changing trends that emerge almost faster than we can handle. Almost! Here are 4 of the design trends that have been identified for the big leagues this year: Huge Background Images Using high-quality images as huge, beautiful backgrounds is expected to be one of the main trends of 2015, accompanied by poignant copy and eye-catching typography. Some parallax elements will be incorporated as well, as web design moves toward fluidity (it’s all about making it easy on the eyes). Mobile-Focused Branding More and more brands are finding that their user base has drastically increased their mobile usage. Optimizing websites for mobile, therefore, is crucial for most businesses; ensuring that your user has the optimal experience when interacting with your site is of utmost importance. Mobile […]

7 years, 5 months ago
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Parallax: Bringing Images to Life

The concept of parallax is scientifically fascinating. Used as a point of reference to align oneself when observing more distant objects, parallax was built from the multiplane camera technique and was used in classic animation since the 1930s. Since it builds dimension and makes the user experience seem almost 3-D, websites have heartily embraced the effect, including it in design and creating an interactive user experience. Creating dimension through a layering effect, it enhances the illusion of depth and draws viewers’ attention. Allowing for the creation of a charismatic, interactive user experience, with the potential to improve overall visual appeal, this method has blasted the web design industry forward. Parallax displaces the apparent positions of objects viewed along two different lines of sight – put simply, it is the way that we obtain depth from what we perceive and align ourselves. The scrolling effects allow the user to consume content […]

7 years, 7 months ago
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Parallax: Long Storytelling Web Pages

One of the best ways to engage your audience is to use visual storytelling for content. The storytelling angle works well whether you want to describe a product/service, promote an event, or create a positive impression for your company/brand. Parallax web design is a design technique that can take your visual storytelling to the next level. Using HTML5 and CSS3, you can create amazing effects to really wow your audience and get a buzz going around your website. Parallax design manipulates multiple images to create a 3D or animated effect when users scroll through your web page. You can imagine something like an interactive comic book animation where certain images will move while the background remains static. The reason why parallax design works so well is that it takes storytelling to the next level. It makes the standard website interactive and it stands out amongst other forms of web design. […]

8 years, 6 months ago